Soul Tattoo & Piercing: Identity

Nothing says more about you.

Advertising Agency: IRA Communication, Brazil
Art Director: Jarede Brasil
Copywriter: Gera de Paula
Photographer: Saulo Smith

11 comments

comAd's picture
comAd
162 pencils

When I see mediocre work like this,
Mother Mary comes to me,
Speaking words of wisdom, let it be.

TJAY's picture
TJAY
64 pencils

What a waste of a dream brief!

everartz's picture
everartz
7611 pencils

brazil seems to me having tough time there, or a mass flu.. i wish they come back sane very soon...
WE STILL LOVE YOUR ADS BRAZIL!!! ;(
--
Everartz

| Everartz |

imke's picture
imke
472 pencils

This is kind of shit.........may be the good idea but wrong execution.

jazarah's picture
jazarah
1262 pencils

bad bad bad

darth_darkcape's picture
darth_darkcape
100 pencils

jareda doesn't understand the art of kerning his letters

orbeat's picture
orbeat
24 pencils

Hi you all. I'm quite new to all this and, apart from its bathroom-like color, I can't spot the intrinsic badness in this ad. Could any of you explain why this campaign is so wrong?? What's wrong with its execution?

LimitedTimeOffer's picture
LimitedTimeOffer
200 pencils

For something as intrinsically interesting as creating a permanent piece of communication art on yourself, they've managed to come up with a remarkably unremarkable campaign. So much that could be said, such a large thought to be expressed, and instead we get this weak and rather obvious affair.

orbeat's picture
orbeat
24 pencils

thanks

scarfinati's picture
scarfinati
836 pencils

yeah whats with the kerning. I can drive a truck through the the D and the E?

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