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Send your own SOS distress signal, 3

Agency: 
Published/Aired: 
July 2011
7372
Description: 

The campaign aims to emphasize the urgency to act to counter the indebtedness spiral. The story of the main “Strangled” character from previous campaign "Debt hurts" thus continues in a cartoon strip. The journey of the main character takes place in an underwater environment, a great classic easy to understand, which also reminds clearly the name of SOS Dettes.

Print advertisment created by GVM, Canada for SOS, within the category: Public Interest, NGO.

Send your own SOS distress signal. Text SOS to 888999. sosdettes.ca

Advertising Agency: GVM, Montreal, Canada
VP executive: Sylvie Paradis
Creative Director: Frédéric Tremblay
Strategic and media planner: Virginie Roy
Copywriter: Virginie Roy
Photo: Alain Desjean
Artists: Rupert Bottenberg, Krista Bursey, Fred Casia, Arly Padan, Pascal Rodrigue, Carlos Santos / En Masse collective
Billboard: Publicité Sauvage
SMS: Piranha

Comments (3)

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Highest Rated

JosephTBWA's picture
JosephTBWA
Activity Score 51

Already seen lots of things like his.

dean viii's picture
dean viii
Activity Score 1686

decent, but done.

JosephTBWA's picture
JosephTBWA
Activity Score 51

Already seen lots of things like his.

ace85le's picture
ace85le
Activity Score 3935

I dig it!

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