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Send your own SOS distress signal, 1

Agency: 
Published/Aired: 
July 2011
Description: 

The campaign aims to emphasize the urgency to act to counter the indebtedness spiral. The story of the main “Strangled” character from previous campaign "Debt hurts" thus continues in a cartoon strip. The journey of the main character takes place in an underwater environment, a great classic easy to understand, which also reminds clearly the name of SOS Dettes.

Print advertisment created by GVM, Canada for SOS, within the category: Public Interest, NGO.

Send your own SOS distress signal. Text SOS to 888999. sosdettes.ca

Advertising Agency: GVM, Montreal, Canada
VP executive: Sylvie Paradis
Creative Director: Frédéric Tremblay
Strategic and media planner: Virginie Roy
Copywriter: Virginie Roy
Photo: Alain Desjean
Artists: Rupert Bottenberg, Krista Bursey, Fred Casia, Arly Padan, Pascal Rodrigue, Carlos Santos / En Masse collective
Billboard: Publicité Sauvage
SMS: Piranha

Comments (4)

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Highest Rated

Fred.Tremblay's picture
Fred.Tremblay
Activity Score 5

It's for credit counselling

Billoughsby's picture
Billoughsby
Activity Score 5142

Points for nice illos.

That's it.

7h3o's picture
7h3o
Activity Score 166

Looks cool and all that, but what's it selling?

7h3o's picture
7h3o
Activity Score 166

Looks cool and all that, but what's it selling?

Fred.Tremblay's picture
Fred.Tremblay
Activity Score 5

It's for credit counselling

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