SOS Mata Atlântica: Skeleton, 3

The devastation of one species devastates others.

Advertising Agency: JWT Sao Paulo, Brazil
Creative Directors: Mario d'Andrea, Roberto Fernandez
Art Director / Illustrator: Pedro Izique
Copywriter: Christian Fontana
Published: March 2009

16 comments

Guest's picture
Guest

I think the first one is the best. Still think it's a great campaign. Different at least.

Wordnerd's picture
Wordnerd
6662 pencils

morbid and cool. great idea guys, awesome job, Pedro!

TRICKY's picture
TRICKY
3950 pencils

nice art direction false idea, proof is when dinosaurs were devastated other species found a way to exist
moral: LIFE GOES ON NO MATTER WHAT
advertising should be positive

The man who stops advertising to save money is like the man who stops the clock to save time

joelapompe's picture
joelapompe
3505 pencils

it's not a lion's skeleton, but it's a lion!

http://www.joelapompe.net / Facebook : Joelapompe / Twitter : joelapompe

picopalqlea's picture
picopalqlea
999 pencils

it's the angel skeleton from the Simpsons!!!!!!!!!!!!!!!!!!!!!!!!

Guest's picture
Guest

Totally agree

Guest's picture
Guest

The headline makes no sense.

Nomad8's picture
Nomad8
204 pencils

Like the sense of doom. :) This is more like a chain of death

Guest's picture
Guest

I bet anyone in brazil to understand it other than someone in the ad bizz.
Sorry, but that's the truth.

NatalieM's picture
NatalieM
1687 pencils

It really gets the point across. Like it!

-Natalie
www.topolewski.net
http://nataliemarion.wordpress.com

marcelocamargo's picture
marcelocamargo
3 pencils

Awesome work. It bothers me, maybe because it's fresh. I hope it wins something in Cannes.

Guest's picture
Guest

Cannes??? I don't think so.

Guest's picture
Guest

Old idea. Great illustration.

Guest's picture
Guest

you have stoolen the basic idea of a simpson episode.
busted!!

Guest's picture
Guest

Absolutely Agree

sold's picture
sold
3219 pencils

forced

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