Ads of the World is a commercial advertising archive and community showcasing the best and most interesting creative work worldwide. More

New service from AotW: Ads of the World Research with over 2 million ads.
The law for the conservation of the rain forest has been in the dead letter file for 13 years. Premonition?
Bureaucracy kills nature. Demand approval for preservation laws of the rain forest.
www.sosma.org.br
Agency: F/Nazca S&S, Brazil
Creative Directors: Fabio Fernandes, Eduardo Lima
Art Director: Marco Monteiro
Copywriter: André Kassu
Illustrator: Lobo
Published: January 2007
Comments
Wow. I am blown away by the art direction and the illustration. Where can I find this wunderkind, Lobo? The idea itself is pretty straightforward, if not bland: demand that lawmakers stop dicking around. This is a perfect example of an art director saving the creative team's ass.
Let's hope he can save the entire rain forest, too, while he's at it.
FANTASTIC ART DIRECTION.(and I rarely type in all caps)
It's all about the art direction.
That's why it fails.
Great idea, Great art direction, these one makes me envious...