SOS Mata Atlântica Foundation: Stamps campaign, Monkeys

The law for the conservation of the rain forest has been in the dead letter file for 13 years. Premonition?
Bureaucracy kills nature. Demand approval for preservation laws of the rain forest.
www.sosma.org.br

Agency: F/Nazca S&S, Brazil
Creative Directors: Fabio Fernandes, Eduardo Lima
Art Director: Marco Monteiro
Copywriter: André Kassu
Illustrator: Lobo
Published: January 2007

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4 comments

Joseph Campbell's picture
Joseph Campbell
230 pencils

Wow. I am blown away by the art direction and the illustration. Where can I find this wunderkind, Lobo? The idea itself is pretty straightforward, if not bland: demand that lawmakers stop dicking around. This is a perfect example of an art director saving the creative team's ass.

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I've decided I hate signatures.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

Let's hope he can save the entire rain forest, too, while he's at it.

FANTASTIC ART DIRECTION.(and I rarely type in all caps)

Rog's picture
Rog
6094 pencils

It's all about the art direction.
That's why it fails.

>>>> That's not an ad. THIS is an ad.

Vicky's picture
Vicky
375 pencils

Great idea, Great art direction, these one makes me envious...

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