SOS Mata Atlântica Foundation: Stamps campaign, Jaguar
In the food chain of the rain forest, the rubber stamp is the principal predator.
Bureaucracy kills nature. Demand approval for preservation laws of the rain forest.
www.sosma.org.br
Agency: F/Nazca S&S, Brazil
Creative Directors: Fabio Fernandes, Eduardo Lima
Art Director: Marco Monteiro
Copywriter: André Kassu
Illustrator: Lobo
Published: January 2007
7 comments
The only execution that comes anywhere close to getting an emotional response.
>>>> That's not an ad. THIS is an ad.
Couldn't agree more.
In this one, the line is clear and the idea is supported rather than overwhelmed by the stunning art direction.
"Bureaucracy kills nature" is the line.
This campaign deserves important awards. I hope so.
bravo!!!
www.pindaro.info
I think the whole campaign is pretty strong. Copywriting is as superb as the Art Directon. The idea of the stamps closing in to the creatures, taking away their enviorment is amazing. Maybe it wouldn't have worked as well with real images. The illustration and art direction really takes the idea up another notch. I hope judges get behind this campaign. Another great example of the creative power of Brazil.
Wow, this got an award? Was it for the courage to tackle such a bland assignment?
a mob of chops (insert a representation of the enemy) closing in to kill a big cat (insert a representation of wildlife)