Current conservation projects guarantee the survival of one species: The moth.
Bureaucracy kills nature. Demand approval for preservation laws of the rain forest.
www.sosma.org.br
Agency: F/Nazca S&S, Brazil
Creative Directors: Fabio Fernandes, Eduardo Lima
Art Director: Marco Monteiro
Copywriter: André Kassu
Illustrator: Lobo
Published: January 2007
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Comments
Really nice to see different copy used in each ad.
Fail Harder.
So clever, it's dumb.
>>>> That's not an ad. THIS is an ad.
Yep,works for me.
I like it but there's a part of me that questions the copy line: Bureaucracy kills nature. Demand approval...
The reason I have a problem with this comes back to the use of the word bureaucracy,
because where I come from legislation is a level of bureaucracy. So in a sense it make no sense.
But somehow I still like it.
This is cool! nice art direction!