SOS Mata Atlântica: City, 3

There's only 7% of the Atlantic Forest. Help preserve.

Advertising Agency: F/Nazca Saatchi & Saatchi, Brazil
Creative Directors: Fabio Fernandes, Eduardo Lima
Art Director: Keka Morelle
Editor: André Faria
Photographer: Fernando Rockert
Graphics: Jomar Farias
Planning: Fernand Alphen, Dorian Dack
Other additional credits: André Gustavo, Daniela Keller, Bárbara Ferreira, Luana Gregório
Media: Marcos Formoso, Cesar Nery
Published: November 2008


Guest commenter's picture
Guest commenter

just let me remember this set of ads.
anyway, maybe can make the visual nicer than now. the idea is almost there..

SeanMartin's picture

I dont quite understand what's being said here. Is it that that little piece of a public park is part of the rainforest? I mean, sure, urban blight and all that, I get it. But the outline? The matching yellow? What am I missing?


No, I am not a media buyer.

STRTLRS's picture
1607 pencils

If this about preserving this tiny piece of forest, they might as well give it up. Besides, I'm sure that park is crawling with homeless people pissing all over the place.

I think, therefore... yeah.

Guest's picture

Why i read like 1o commentaries per day saying that ad remind me to .....

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