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SOS Mata Atlântica: Skeleton, 3

SOS Mata Atlântica: Skeleton, 3
Your rating: None Average: 6.1 (27 votes)

The devastation of one species devastates others.

Advertising Agency: JWT Sao Paulo, Brazil
Creative Directors: Mario d'Andrea, Roberto Fernandez
Art Director / Illustrator: Pedro Izique
Copywriter: Christian Fontana
Published: March 2009

Comments

Guest's picture
8

I think the first one is the best. Still think it's a great campaign. Different at least.

Wordnerd's picture 5288 pencils
9

morbid and cool. great idea guys, awesome job, Pedro!

TRICKY's picture 3908 pencils

nice art direction false idea, proof is when dinosaurs were devastated other species found a way to exist
moral: LIFE GOES ON NO MATTER WHAT
advertising should be positive

The man who stops advertising to save money is like the man who stops the clock to save time

joelapompe's picture 1084 pencils

it's not a lion's skeleton, but it's a lion!

http://www.joelapompe.net / Facebook : Joelapompe / Twitter : joelapompe

picopalqlea's picture 577 pencils

it's the angel skeleton from the Simpsons!!!!!!!!!!!!!!!!!!!!!!!!

Guest's picture

Totally agree

Guest's picture

The headline makes no sense.

Nomad8's picture 58 pencils
7

Like the sense of doom. :) This is more like a chain of death

Guest's picture

I bet anyone in brazil to understand it other than someone in the ad bizz.
Sorry, but that's the truth.

NatalieM's picture 1693 pencils

It really gets the point across. Like it!

-Natalie
www.topolewski.net
http://nataliemarion.wordpress.com

marcelocamargo's picture 3 pencils

Awesome work. It bothers me, maybe because it's fresh. I hope it wins something in Cannes.

Guest's picture

Cannes??? I don't think so.

Guest's picture

Old idea. Great illustration.

Guest's picture

you have stoolen the basic idea of a simpson episode.
busted!!

Guest's picture

Absolutely Agree

sold's picture 2341 pencils

forced

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