SOS Mata Atlântica Foundation: Stamps campaign, Toucan

In nature's death sentence, execution occurs while waiting for a decision.
Bureaucracy kills nature. Demand approval for preservation laws of the rain forest.
www.sosma.org.br

Agency: F/Nazca S&S, Brazil
Creative Directors: Fabio Fernandes, Eduardo Lima
Art Director: Marco Monteiro
Copywriter: André Kassu
Illustrator: Lobo
Published: January 2007

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22 comments

drizae's picture
drizae
503 pencils

What beautiful art direction!

Fail Harder.

jacksonrabbit's picture
jacksonrabbit
290 pencils

what boring art direction.

Toro's picture
Toro
1007 pencils

Can you enlighten us and share your comment in more detail.

seb's picture
seb
8 pencils

I think it's the illustrator we should honour. I've never seen this style before. But anyway, I'm a copywriter. Nonetheless it jumped into my face even in thumbnail-size.

Ney Frances's picture
Ney Frances
660 pencils

beautiful art direction, but the idea isn´t at the same level! the line is great, but the concept and the image aren´t that good! 5/10 cause they are the best creative agencie in brasil!

is there life before death?

Toro's picture
Toro
1007 pencils

How can you give a campaign credits based on the agency being the best in Brazil? The prince's shit is just as smelly as the pauper's.
But I guess it happens everywhere. The same campaign for Levi's and Brand-X Jeans will make Levi's win and an ordinary campaign by Weiden+Kennedy will win something just because it's them. Funny world.

Ney Frances's picture
Ney Frances
660 pencils

hey dude i´ve lowered their credit cause they are the best agencie in brasil!
my english is bad, and i assume that i´ve written badly!

I was trying to say that as the best agencie in brasil they should think more, got it?

is there life before death?

sbr's picture
sbr
143 pencils

They are not the best one, Almap is. But I do think u're being a bit harsh on them. Most of the copy lose part of its meaning when translated to english.

Ney Frances's picture
Ney Frances
660 pencils

i´ve seen it in portuguese, and sorry but i prefer F/Nazca!

is there life before death?

sbr's picture
sbr
143 pencils

lol, ALMAP ! They both are great.

jennywhx's picture
jennywhx
1142 pencils

Very Unique and sweet art style, i never seen a similar style before also like seb, and i admiring this.
seldom people can create a very new thing :).

Rog's picture
Rog
6094 pencils

Admire the sentiment guys, but... CLUNK!
Nature's turn to suffer for art.
Trying to be too cute.

>>>> That's not an ad. THIS is an ad.

ramen's picture
ramen
60 pencils

love this campaign! the stamps of bureaucracy menacing the animals and their environment - very cool! and the art direction is brilliant! only critique - think some of the lines could have been better.

shaft_drive's picture
shaft_drive
273 pencils

damn! sexy illustration. Cheers, lobo - and whoever directed you. Rog, why don't you ask your boyfriend to start useing some lube for a change - so you won't be so friggin grouchy, man. I doubt you have even ONE piece in your book that's on par with this.

sbr's picture
sbr
143 pencils

lobo is actually the video studio that was in charge of producing the videos for this campaign. They have some amazing works. Here´s the link to their portfolio: http://www.lobo.cx/

instinctive traveller's picture
instinctive tra...
189 pencils

what a laborious line! whatever does that mean? what's happening to good copywriting? http://kettleandmug.blogspot.com

Have Heart's picture
Have Heart
922 pencils

First off: what a brilliant new look!

The concept with the stamps is pretty nice, I just think the execution is a bit irritating. I just can't see a threat in the black elements.

picturejockey's picture
picturejockey
658 pencils

Nice work. I can identify with this because I live in Bombay and there are some people who are desperately trying to save the mangroves and other few remaining green places in Bombay but the greedy administrations and the builders are hellbent on cutting down all the trees, erasing all the hills to make houses. Even the gourt gave them permission saying "Cut the mangroves if you have to." Now who is to decide the definition of "if you have to"

http://www.picturejockey.com

picturejockey's picture
picturejockey
658 pencils

Nice work. I can identify with this because I live in Bombay and there are some people who are desperately trying to save the mangroves and other few remaining green places in Bombay but the greedy administrations and the builders are hellbent on cutting down all the trees, erasing all the hills to make houses. Even the gourt gave them permission saying "Cut the mangroves if you have to." Now who is to decide the definition of "if you have to"

http://www.picturejockey.com

picturejockey's picture
picturejockey
658 pencils

Nice work. I can identify with this because I live in Bombay and there are some people who are desperately trying to save the mangroves and other few remaining green places in Bombay but the greedy administrations and the builders are hellbent on cutting down all the trees, erasing all the hills to make houses. Even the gourt gave them permission saying "Cut the mangroves if you have to." Now who is to decide the definition of "if you have to"

http://www.picturejockey.com

lsadunb's picture
lsadunb
575 pencils

Beautiful campaign. The movie is even better. And that's probably the best headline of the 6.

mrtalented's picture
mrtalented
2175 pencils

the stamps of bureaucracy have anything to do with the idea? the illustrations look nice but not quite meaningful to me. sorry.

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