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SOS Mata Atlântica Foundation: Stamps campaign, Monkeys

SOS Mata Atlântica Foundation: Stamps campaign, Monkeys
Your rating: None Average: 10 (6 votes)

The law for the conservation of the rain forest has been in the dead letter file for 13 years. Premonition?
Bureaucracy kills nature. Demand approval for preservation laws of the rain forest.
www.sosma.org.br

Agency: F/Nazca S&S, Brazil
Creative Directors: Fabio Fernandes, Eduardo Lima
Art Director: Marco Monteiro
Copywriter: André Kassu
Illustrator: Lobo
Published: January 2007

4 Comments

Joseph Campbell's picture 230 pencils
Joseph Campbell | Thu, 2007-03-01 18:08

Wow. I am blown away by the art direction and the illustration. Where can I find this wunderkind, Lobo? The idea itself is pretty straightforward, if not bland: demand that lawmakers stop dicking around. This is a perfect example of an art director saving the creative team's ass.

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I've decided I hate signatures.

Jet Propulsion Lab's picture 10715 pencils
Jet Propulsion Lab | Thu, 2007-03-01 18:46

Let's hope he can save the entire rain forest, too, while he's at it.

FANTASTIC ART DIRECTION.(and I rarely type in all caps)

Rog's picture 6110 pencils
Rog | Thu, 2007-03-01 20:29

It's all about the art direction.
That's why it fails.

>>>> That's not an ad. THIS is an ad.

Vicky's picture 377 pencils
Vicky | Fri, 2007-03-02 13:05

Great idea, Great art direction, these one makes me envious...

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