SOS Mata Atlântica Foundation: Stamps campaign, Animals

Current conservation projects guarantee the survival of one species: The moth.
Bureaucracy kills nature. Demand approval for preservation laws of the rain forest.
www.sosma.org.br

Agency: F/Nazca S&S, Brazil
Creative Directors: Fabio Fernandes, Eduardo Lima
Art Director: Marco Monteiro
Copywriter: André Kassu
Illustrator: Lobo
Published: January 2007

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5 comments

drizae's picture
drizae
503 pencils

Really nice to see different copy used in each ad.

Fail Harder.

Rog's picture
Rog
6094 pencils

So clever, it's dumb.

>>>> That's not an ad. THIS is an ad.

me thinks's picture
me thinks
722 pencils

Yep,works for me.

purplesimon's picture
purplesimon
475 pencils

I like it but there's a part of me that questions the copy line: Bureaucracy kills nature. Demand approval...

The reason I have a problem with this comes back to the use of the word bureaucracy,
because where I come from legislation is a level of bureaucracy. So in a sense it make no sense.

But somehow I still like it.

elmikel's picture
elmikel
1147 pencils

This is cool! nice art direction!

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