Farewell drinks

Agency Network: 
January 2011

Print advertisment created by Rapp, France for SOS, within the category: Public Interest, NGO.

Farewell Drinks tonight at 6 o'clock. Everyone welcome.
Finding someone a home is always cause for celebration.

Advertising Agency: RAPP, Paris, France
Art Directors: Benoît Barennes, Eric Boussenec
Copywriters: Olivier Bertrand, Sandra Gominet
Art Buyer: Yaëlle Cattan
Photographer: Sébastien Millier

Comments (7)

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luispiter's picture
Activity Score 2756


mdb1974's picture
Activity Score 411

Interesting in that it's positions the homeless person as being part of a "normal" demographic. Not sure how I feel about it overall.

CuriousPencil's picture
Activity Score 4225

Nice sharp contrast in the photo, and good that (it looks like) they've used a homeless man not a manicured model. My question is: are 'farewell drinks' a good idea, given 1) the role alcohol plays as a cause of homelessness and 2) the fact that it could also be read as a suicide note?

CommandZ's picture
Activity Score 2498

Agreed. Good question Gerry.

everartz's picture
Activity Score 7609

for me, the cost of drinks can be invested in finding another home for another homeless, if this is really whats the deal...

| everartz |

the_lizard_king's picture
Activity Score 1257

Farewell party of a homeless person would certainly be attended by other homeless guys right? So isn't it a bit contradictory to itself?

And then GOD said...
Let there be creativity!!!

the_lizard_king's picture
Activity Score 1257

@curiousPencil: U really nailed it with your 2nd point man! That is a great insight!

And then GOD said...
Let there be creativity!!!