SOS: Farewell drinks

Farewell Drinks tonight at 6 o'clock. Everyone welcome.
Finding someone a home is always cause for celebration.

Advertising Agency: RAPP, Paris, France
Art Directors: Benoît Barennes, Eric Boussenec
Copywriters: Olivier Bertrand, Sandra Gominet
Art Buyer: Yaëlle Cattan
Photographer: Sébastien Millier

January 2011


luispiter's picture
2756 pencils


mdb1974's picture
411 pencils

Interesting in that it's positions the homeless person as being part of a "normal" demographic. Not sure how I feel about it overall.

CuriousPencil's picture
4225 pencils

Nice sharp contrast in the photo, and good that (it looks like) they've used a homeless man not a manicured model. My question is: are 'farewell drinks' a good idea, given 1) the role alcohol plays as a cause of homelessness and 2) the fact that it could also be read as a suicide note?

CommandZ's picture
2498 pencils

Agreed. Good question Gerry.

everartz's picture
7609 pencils

for me, the cost of drinks can be invested in finding another home for another homeless, if this is really whats the deal...

| Everartz |

the_lizard_king's picture
1257 pencils

Farewell party of a homeless person would certainly be attended by other homeless guys right? So isn't it a bit contradictory to itself?

And then GOD said...
Let there be creativity!!!

the_lizard_king's picture
1257 pencils

@curiousPencil: U really nailed it with your 2nd point man! That is a great insight!

And then GOD said...
Let there be creativity!!!

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