SOS Dettes: Debt Hurts, Washed out

Advertising Agency: GVM, Montreal, Canada
Creative Director: Frédéric Tremblay
Photographer: Alain Desjean
Strategic Planner : Virginie Roy
Account Executive: Marjorie Biraben
Producer: Nancy Bélanger
Digital Artist: Claude Lafrance
Stylist: Virginie Bégin
Make-up: Geneviève Mondou
Hair: Alexandre Messier
Published: August 2010

Related videos by Shutterstock

13 comments

Paridhi.'s picture
Paridhi.
122 pencils

what does this mean???

Guest's picture
Guest

it's a french play on words, Lavée in french means washed but also your washed out of money i.e. you have none left. An expression that is often associated with gambling

Hibon's picture
Hibon
3731 pencils

This is the idea: If you are "dirty" because you crippled by debts, just call SOS Dettes they will wash your debts.
A little forced for me!

Simple ideas are the best !

mockingbird's picture
mockingbird
238 pencils

so forced.

Billoughsby's picture
Billoughsby
5091 pencils

Nice cross processed photography look. Very late '90s. Great retro, guys!

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

No idea what it's about but love the conceptual photography!

Guest's picture
Guest

Lavée means «washed», like in «washed by debts». see more explanation on the second next photo.

bobby666's picture
bobby666
1460 pencils

compelling and great photography.

Guest's picture
Guest

Simply excellent!!!!

MT's picture
MT
14 pencils

La fotografía es increíble!!!!

zuhyune's picture
zuhyune
64 pencils

so forced. and it was very intense!

today is the last day

Guest's picture
Guest

When I saw this ad, I really didn't know what it was for.
And I want to use this ad to write a report for my business course. In my report, I must find out the problem of this ad and how to improve it.
So I wonder if someone can help me with the following questions:

1. When you saw this ad, did you easily find out "SOSDETTES" in the picture?
2. Can you understand what this ad means if you understand "SOSDETTES" is "SOSDEBTS"?
3. Are you familiar with the organization "SOSDETTES"?
4 .Do you think this ad effective?

Thank you in advance. You answers will be of great help for me!

Guest's picture
Guest

Nice digital imaging, not photography

Post new comment

Thank you for commenting. Please do not spam, be elaborate, respectful and helpful.
Log in or register to post comments