SOS Dettes: Debt Hurts, Broken

The words “lavée” “cassé” and “étranglé” literally translate into “washed”, “broken” and “strangled”. In French, these common expressions imply the feelings of being weighed down by debt. We built SOS Dette's brand image around an odd concept. Debt is still a very taboo topic. The reality was in such a way portrayed that it grasped people by their emotions.

Advertising Agency: GVM, Montreal, Canada
Creative Director: Frédéric Tremblay
Photographer: Alain Desjean
Strategic Planner : Virginie Roy
Account Executive: Marjorie Biraben
Producer: Nancy Bélanger
Digital Artist: Claude Lafrance
Stylist: Virginie Bégin
Make-up: Geneviève Mondou
Hair: Alexandre Messier
Published: August 2010

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9 comments

Hibon's picture
Hibon
3731 pencils

the layout could be better for this one.

Simple ideas are the best !

Billoughsby's picture
Billoughsby
5091 pencils

The decisions in Photoshop make it puzzling. What is this, a rubber guy? A soft rim and a grad on the edge of body parts. ?????

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Pablo Allende's picture
Pablo Allende
66 pencils

A imagem é interessantes, mas o seu propósito deveria ser melhor.

michelangelo's picture
michelangelo
660 pencils

nice looking body gloves

atb2005's picture
atb2005
13567 pencils

These ads look like ads out of some fashion or high-end magazine. A little too sophisticated, visually?

bobby666's picture
bobby666
1460 pencils

this one is the weakest link in the campaign. it went a little overboard. but overall campaign and the thought process is good. hard-hitting and thought provoking campaign sans this one.

dadada's picture
dadada
1719 pencils

retouching could be better

Everybody is creative, be yourself.

Guest's picture
Guest

What an interesting view to see yourself in huh? -regina

Guest's picture
Guest

Wow!!!

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