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Imaginary Mom

Agency: 
Published/Aired: 
March 2010
Description: 

Children tend to imagine how the things they lack have might look. It applies also when it comes to mothers. Here SOS Children Villages come into play: they offer social moms to the needy children.

An imaginary mom is not a mom.

Advertising Agency: DDB Bucharest, Romania
Art Director: Razvan Patriche
Creative Director: Theodor Sandu
Senior Copywriter: Corina Bacanu
Copywriter: Romulus Petcan

Comments (7)

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Highest Rated

Guest's picture
Guest

An imaginary concept is not a concept.

Guest's picture
Guest

An imaginary concept is not a concept.

dsklan's picture
dsklan
Activity Score 1926

good comment;)

k.app.ad's picture
k.app.ad
Activity Score 108

too much.

AssassinX's picture
AssassinX
Activity Score 1329

Anybody could xplain the visual?

Richard Finch's picture
Richard Finch
Activity Score 201

I like it.
The visual illustrates the type of mother that orphan children make up; practically the "perfect mom". Each different part of the woman is what such a child would like his own mom to be like (eg. Rocker mom, Ballerina mom, Fairy mom, Business mom etc)
A social worker mom is better than no mom at all.

Guest's picture
Guest

还不错

Guest's picture
Guest

很好

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