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Imaginary Mom

Agency: 
Published/Aired: 
March 2010
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Description: 

Children tend to imagine how the things they lack have might look. It applies also when it comes to mothers. Here SOS Children Villages come into play: they offer social moms to the needy children.

An imaginary mom is not a mom.

Advertising Agency: DDB Bucharest, Romania
Art Director: Razvan Patriche
Creative Director: Theodor Sandu
Senior Copywriter: Corina Bacanu
Copywriter: Romulus Petcan

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An imaginary concept is not a concept.

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