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Published/Aired: 
December 2013

Case movie "99%" for SOS Children's Villages. Agency: darw!n

Description: 

SOS Children's Villages provides family based care for abandoned children. 10 children live together in 1 house. 7 to 15 houses are grouped in a 'village'. For the renovation of their biggest village in Belgium, Chantevent, they needed funding, huge funding. Let's not ask money from a broad audience, let's target those who really can make a difference: 6 captains of industry. But how to reach them? You won't be able to get hold of them by mail, phone or letter.

Print advertisment created by BBDO, Belgium for SOS Children's Villages, within the category: Public Interest, NGO.

Advertising Agency: darw!n BDDO, Diegem, Belgium
Creative Director: Guido Goffeau
Copywriter: Robby Sallaets
Art Directors: Jeremy Vanmaele, Guido Goffeau

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