SOS Children's Villages: 99%

SOS Children's Villages provides family based care for abandoned children. 10 children live together in 1 house. 7 to 15 houses are grouped in a 'village'. For the renovation of their biggest village in Belgium, Chantevent, they needed funding, huge funding. Let's not ask money from a broad audience, let's target those who really can make a difference: 6 captains of industry. But how to reach them? You won't be able to get hold of them by mail, phone or letter.

Advertising Agency: darw!n BDDO, Diegem, Belgium
Creative Director: Guido Goffeau
Copywriter: Robby Sallaets
Art Directors: Jeremy Vanmaele, Guido Goffeau

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