SOS Children Villages Romania: Imaginary Mom

An imaginary mom is not a mom.

Children tend to imagine how the things they lack have might look. It applies also when it comes to mothers. Here SOS Children Villages come into play: they offer social moms to the needy children.

Advertising Agency: DDB Bucharest, Romania
Art Director: Razvan Patriche
Creative Director: Theodor Sandu
Senior Copywriter: Corina Bacanu
Copywriter: Romulus Petcan
Published: March 2010

7 comments

Guest's picture
Guest

An imaginary concept is not a concept.

dsklan's picture
dsklan
1927 pencils

good comment;)

AssassinX's picture
AssassinX
1329 pencils

Anybody could xplain the visual?

Richard Finch's picture
Richard Finch
201 pencils

I like it.
The visual illustrates the type of mother that orphan children make up; practically the "perfect mom". Each different part of the woman is what such a child would like his own mom to be like (eg. Rocker mom, Ballerina mom, Fairy mom, Business mom etc)
A social worker mom is better than no mom at all.

Guest's picture
Guest

还不错

Guest's picture
Guest

很好

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