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Bottles

Agency: 
Published/Aired: 
May 2008
Description: 

Science is doing everything to fight AIDS. Even plastic is helping.
For every 20 bottles that you put in the recycling bin, the Prtuguese League Against AIDS will receive a donation. Recycle and help us to defend those who are defenseless.

Advertising Agency: McCann Erickson Portugal
Creative Directors: Diogo Anahory, José Carlos Bomtempo
Art Director: André Lopes
Copywriter: Emerson Braga
Photographer: Claus Stellfeld

Comments (14)

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Highest Rated

iRitz's picture
iRitz
Activity Score 45

Brilliant.

FlyingDogs's picture
FlyingDogs
Activity Score 968

Nice!

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http://godwindmello.blogspot.com
http://www.flickr.com/photos/godwind

NatalieM's picture
NatalieM
Activity Score 1685

I like how they've made the plastic bottles look scientific, but the copy needs polishing.

theanc's picture
theanc
Activity Score 2783

I needed your comment to understand what's going on. That's bad. And the execution is not really clear.

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

pankajadsoftheworld's picture
pankajadsoftheworld
Activity Score 433

i like the combining of two subjects in copy and visual....nice

Tincho's picture
Tincho
Activity Score 1093

Nice Art Direction... they really look like cells.

judgeAd's picture
judgeAd
Activity Score 30

great!

yeast's picture
yeast
Activity Score 168

Scientifically...ok.

jazarah's picture
jazarah
Activity Score 1262

nice

Alistair C.'s picture
Alistair C.
Activity Score 692

the illustration fits the concept very well

R. Rinaldi's picture
R. Rinaldi
Activity Score 686

very well

叶颢's picture
叶颢
Activity Score 168

分隔~~~~这个简单的立意不错...也利用简单的塑料瓶来表现了这个主题~~~~

Grrrr's picture
Grrrr
Activity Score 1961

A simple connection, this one I like!

manchiraju20's picture
manchiraju20
Activity Score 8

Yes buddy,

The combo is good.

iRitz's picture
iRitz
Activity Score 45

Brilliant.

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