SOS: Bottles

Science is doing everything to fight AIDS. Even plastic is helping.
For every 20 bottles that you put in the recycling bin, the Prtuguese League Against AIDS will receive a donation. Recycle and help us to defend those who are defenseless.

Advertising Agency: McCann Erickson Portugal
Creative Directors: Diogo Anahory, José Carlos Bomtempo
Art Director: André Lopes
Copywriter: Emerson Braga
Photographer: Claus Stellfeld

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14 comments

FlyingDogs's picture
FlyingDogs
968 pencils

Nice!

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NatalieM's picture
NatalieM
1687 pencils

I like how they've made the plastic bottles look scientific, but the copy needs polishing.

theanc's picture
theanc
2778 pencils

I needed your comment to understand what's going on. That's bad. And the execution is not really clear.

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

pankajadsoftheworld's picture
pankajadsoftheworld
433 pencils

i like the combining of two subjects in copy and visual....nice

Tincho's picture
Tincho
1093 pencils

Nice Art Direction... they really look like cells.

judgeAd's picture
judgeAd
30 pencils

great!

yeast's picture
yeast
168 pencils

Scientifically...ok.

jazarah's picture
jazarah
1262 pencils

nice

Alistair C.'s picture
Alistair C.
692 pencils

the illustration fits the concept very well

R. Rinaldi's picture
R. Rinaldi
686 pencils

very well

叶颢's picture
叶颢
168 pencils

分隔~~~~这个简单的立意不错...也利用简单的塑料瓶来表现了这个主题~~~~

Grrrr's picture
Grrrr
1951 pencils

A simple connection, this one I like!

manchiraju20's picture
manchiraju20
8 pencils

Yes buddy,

The combo is good.

iRitz's picture
iRitz
45 pencils

Brilliant.

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