Advertisement

Comments (31)

Log in or register to post comments

Highest Rated

Calibarak's picture
Calibarak
Activity Score 302

Bravo

miko1aj's picture
miko1aj
Activity Score 3086

whoa. Massive. Simplicity brought to that point where you even do not know the brand. Why? Idea is great, but logo on this pills is so gentle…

jazarah's picture
jazarah
Activity Score 1262

amazing one, really liked it, but I guess they should add the logo

Chough's picture
Chough
Activity Score 147

Depends on the media, and I'm going to sound like a client… but I agree with miko. Think it needs a packshot bottom right!

alvinpck's picture
alvinpck
Activity Score 1467

Overdosed with panadols. I only need one or two.

...
http://alvinpck.deviantart.com/

Ravages's picture
Ravages
Activity Score 842

Great idea. I really do think this is a super idea. And execution wise too, I think it is spot on. But I am not sure this will win any award. But I could be (and want to be proved) wrong.

Chris's picture
Chris
Activity Score 1985

the sos thing been done to death, but this is quite nice.

talay's picture
talay
Activity Score 266

very nice concept amd I agree with the packshot thing... but still working

sold's picture
sold
Activity Score 3305

need a packshot, yes.
and about people that just dont know morse code?
i got it just thanks to the title "Panadol: SOS".

Eightball's picture
Eightball
Activity Score 200

don't know any morse codes. so I don't get it.
As Chough said. Depends on the media.

jawtok's picture
jawtok
Activity Score 183

Yip I also agree with the above; very nice concept (for those who know morse codes) and needs to have a packshot. Very good otherwise.

Ariatán's picture
Ariatán
Activity Score 66

mmmmm, i have my doubts...is intelligent, but is effective? people understand it?

teenie's picture
teenie
Activity Score 1894

My thoughts exactly. It's a fantastic idea--but will people get it? It's almost too clever by half. Creatives will drool over it, but the consumer may just shrug their shoulders. A packshot and a small tagline may be necessary.

juliangray's picture
juliangray
Activity Score 987

I get the sos, but i dont know what panadol does. So i dont get the idea.

JediByKnight's picture
JediByKnight
Activity Score 184

branding is really really weak. thank god for the titles. just for that, i'd bomb this one.

Zeus's picture
Zeus
Activity Score 906

CLEVER

Olafski001's picture
Olafski001
Activity Score 1193

very very very good concept for award judges!

monicamexico's picture
monicamexico
Activity Score 830

SOS. So what? What are you selling? SOS dishwashing pads?

Monjet's picture
Monjet
Activity Score 175

Why SOS? What's the emergency?

loader's picture
loader
Activity Score 1146

when you're in pain, panadol saves you.
like it.

gmint7's picture
gmint7
Activity Score 2683

:::J:::
brilliant i think..
im realli worried about the general consumer getting that morse code..

will this be too intellectual?

:::J:::

gmint7's picture
gmint7
Activity Score 2683

:::J:::

hold a sec..

What? there's a copywriter????

:::J:::

Zed's picture
Zed
Activity Score 178

Ofcourse there is a copywriter... SOS is a word ;-)
and by the way copywriters make concepts also as a part of their job.

gmint7's picture
gmint7
Activity Score 2683

:::J:::

lol
yes. thats right
i was just kidding.. :D
copywriters are fun to poke with sometimes :P

:::J:::

vurtomatic's picture
vurtomatic
Activity Score 364

Nice but
can't see shit
Disco bickies
have better stamps.

Garg0yle's picture
Garg0yle
Activity Score 144

If you were to remove the ad title 'sos', 95% of the people viewing the ad would just not get it... so in effect it has been made only keeping in mind the award jury.

But nevertheless the idea is great.

capywriter's picture
capywriter
Activity Score 5509

Indeed... count me in with the 95% not getting it without a title. In fact I think also award judges should look at it like that... 'what if we didn't have an explaining title?' They should...

johon's picture
johon
Activity Score 6

genius!

Delfondo's picture
Delfondo
Activity Score 86

LA IDEA ES QUE UN CONSUMIDOR ENTIENDA ESTO???
ESTAMOS JODIDOS::

Misstree's picture
Misstree
Activity Score 425

hmmm...y do u need a packshot when the tabs have panadol written over them?

.............................

Not all who wander are lost.

R. Rinaldi's picture
R. Rinaldi
Activity Score 686

No

Calibarak's picture
Calibarak
Activity Score 302

Bravo

Advertisement