15 comments

whitespace's picture
whitespace
1953 pencils

He looks just a tad too happy.

arthur davies's picture
arthur davies

simply delightful!
"Refresh your behind"
great copywriting and beautiful art direction!
the stage is set, the ladder, the rope, all these tiny minute details are what makes a great ad.
The ladder, the rope... It's obviously a stage of some sort.
Maybe they have just walked off stage?
maybe they are just about to go on to do a major scene?
either way his behind is clean enought to have his fellow actor's face nestled up against it without causing any un-necassary concern to his fellow actor's well being.
What's that scrapping noise?... could it be the distant sound of a over-sized yellow pencil being sharpened?
If I have anything to do with the judges board this year it will e an extra sharp pencil for these guys!

bravo!... bravo indeed!

Arthur.

tsutomukun's picture
tsutomukun
42 pencils

err...

Producer Turned Art Director's picture
Producer Turned...

I love this you can see the designer has done nothing at all with the idea, it's all come from account managers and producers like me with our very valid oppinions. This is the future and the only way to make BANG ON BRAND advertising

popdistortion's picture
popdistortion
1594 pencils

Are you trying to tell us that a manager or producer (who the hell is that anyway on a print ad?) has thought of this? Who? The managing director? I think I need a bucket...
Someone help...

Oh... almost forgot to say: Great ad, great execution by the CREATIVE TEAM of BBDO.

Mtl Dave's picture
Mtl Dave
274 pencils

Funny and nice picture. The line is simply perfect.

feralartdirector's picture
feralartdirector
64 pencils

lol. Ok I'll give it up to you, Arthur Davies. Your comments alone are worth logging in for.

ivan's picture
ivan

agree. ;)

Ivan Raszl, admin of AotW

Zulu's picture
Zulu
84 pencils

Very nice. It may be even funnier if the horses ass was in position walking onto the stage. That way we can empathize with the ass not knowing if the head had used the product or not.

Nevertheless, very funny.

Brave client too.

k2's picture
k2

reminds me of tthe movie op secret with val kilmer

Guest's picture
Guest

I don't know about this... You don't need the expression of the guy to get the idea here. Something is not right.

No fixed abode's picture
No fixed abode
380 pencils

Agree. Cool idea but why the dumbass grin on the guy's face. Think it would have been cooler had it just been a costumed horse intact. We know there are 2 people in there so why labour the point with a big grin on that actor's face?

MADE in the USA's picture
MADE in the USA
434 pencils

I get it.

blah's picture
blah

he's smiling cause he is refreshed. duh...
lol

mikelite's picture
mikelite
1031 pencils

It's crap. why do you people like this?

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