It's lesson time. Sor. Vorapin Boxing Gym.
(thaiboxings.com)
Agency: Lowe, Bangkok, Thailand
Executive Creative Directors: Suphon Khaotong
Associate Creative Director: Peerapat Peeraman
Art directors: Porakit Tanwattana, Rotrob Ramkomut
Copywriter: Wesley Hsu
Photographer: Anuchai Sricharoonputhong
Image Composer: Remix Studio
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16 Comments
haha, definitely a winner.
didnt get it !!
try again
winner of what???? this is not even a real hiperbole! To transform a punshing bag into a person is reeeeeeally forced!
is there life before death?
of app. 10 internets
je je je, make me laught...
16 internets.
review ur concepts guys!
is there life before death?
I really love the photos
FER.
This one is the best of the three. Bit more slapstick than the others. Had to smile with this one and the other two had a different attitude.
http://www.reinhardkrug.de/
Oh, I get it. Punch bag does something bad, gets taught a lesson. Haaaaaa! Nice.
ivan,
the website on the boxing glove reads thaiboxings.com
please fix.
I really think the concept of this one has more wisdom in it than Ney Frances describes it. "Its lesson time", its not the sandbag reveange for being punished at the gym. And the sandbag acting as a "Problem" it is a hyperbole, but not a vague one. Its saying that the skills you get by being in the gym, can minimize such situiations as it were a sandbag.
couldn't agree more. actually "it's lesson time" is double meaning, "It's time to take a lesson." and "It's time you'll give them a lesson". either way is relevant for this campaign.
5/10.
great idea!!!