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Sor. Vorapin Boxing Gym: Street corner
It's lesson time. Sor. Vorapin Boxing Gym.
(thaiboxings.com)
Agency: Lowe, Bangkok, Thailand
Executive Creative Directors: Suphon Khaotong
Associate Creative Director: Peerapat Peeraman
Art directors: Porakit Tanwattana, Rotrob Ramkomut
Copywriter: Wesley Hsu
Photographer: Anuchai Sricharoonputhong
Image Composer: Remix Studio
Comments
can someone explain to the stupid me, what the hack they are trying to say????
they are punching bags hiding as muggers etc. so you can practise on them.
As the old adage says, there are no stupid questions. Just stupid answers. So, let me try with an answer: The ad dramatizes that the punching bag is after you. You have to fight it sooner or later.
uffff! so is as bad as i think! no i know that i really hated it!
damn thats kind complicated !
I can outrun a punching bag. And does a punching bag really need to steal my iPod?
Doesn't work well enough for me.
Its funny boys, i make boxing, now i want to kick the punching bag ass. Demm punching bag trying to kill me!!!
I dont know, the idea makes me laught
I think it's trying to say that after some time spent in this boxing gym
punching a mugger will be as easy as punching a bag. I like it.
Oooh, thats right! i think the punching bag was seeking revenge!
jejejeje, good thinking.
what i'm getting from this series of ads is that a mugger, or, rather, danger can be at any corner anywhere, but because you took lessons, you can treat them like the punching bag you beat up on in class.
i don't buy it. it takes a lot to prepare the mind and body for a surprise attack, not just thai boxing classes. i'd rather just run and scream than engage in a scuffle. but, perhaps i'm not the target audience.
I like it simply because when you take kickboxing classes the instrutor says "Imagine the punching bag is your enemy."
Of course your not afraid of the punching bag, but faced with a real life situation you'll def be afraid. But because youve taken the classes, you wont be.
Me likie.
guess i'll only know if i take some classes. i will concede on this one.
so the problem is! they are talking with people that already do tay boxing.
to have the information or insight: "Imagina the punching bag is your enemy" i have already be a fighter.
And I think that already boxers are not the target. Correct me if i´m wrong
It's for anybody who wants to take lessons and be capable of protecting himself or herself.
tru tru
I like it!!!! Nicely done photo, art direction is nice too.
Beautifull!
I'm a thaiboxer!
Beutifull!
Bravo Anuchai!!!
learn boxing, self defence will be as easy as punching those bags.
i agree with this comment, ivan.
it's the point of view of those who learn or should learn thai boxing for self defence. not that the punching bags are really after you. ;-)
genius!!!!!
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