Sor. Vorapin Boxing Gym: Street corner

It's lesson time. Sor. Vorapin Boxing Gym.
(thaiboxings.com)

Agency: Lowe, Bangkok, Thailand
Executive Creative Directors: Suphon Khaotong
Associate Creative Director: Peerapat Peeraman
Art directors: Porakit Tanwattana, Rotrob Ramkomut
Copywriter: Wesley Hsu
Photographer: Anuchai Sricharoonputhong
Image Composer: Remix Studio

21 comments

Ney Frances's picture
Ney Frances
660 pencils

can someone explain to the stupid me, what the hack they are trying to say????

is there life before death?

mustang's picture
mustang
8 pencils

they are punching bags hiding as muggers etc. so you can practise on them.

ivan's picture
ivan

As the old adage says, there are no stupid questions. Just stupid answers. So, let me try with an answer: The ad dramatizes that the punching bag is after you. You have to fight it sooner or later.

Ivan Raszl, admin of AotW

Ney Frances's picture
Ney Frances
660 pencils

uffff! so is as bad as i think! no i know that i really hated it!

is there life before death?

restless_r's picture
restless_r
277 pencils

damn thats kind complicated !

purplesimon's picture
purplesimon
475 pencils

I can outrun a punching bag. And does a punching bag really need to steal my iPod?

Doesn't work well enough for me.

Juan Carlos Javier Bossi's picture
Juan Carlos Jav...
143 pencils

Its funny boys, i make boxing, now i want to kick the punching bag ass. Demm punching bag trying to kill me!!!

I dont know, the idea makes me laught

elmikel's picture
elmikel
1147 pencils

I think it's trying to say that after some time spent in this boxing gym
punching a mugger will be as easy as punching a bag. I like it.

Juan Carlos Javier Bossi's picture
Juan Carlos Jav...
143 pencils

Oooh, thats right! i think the punching bag was seeking revenge!

jejejeje, good thinking.

ellehcimeo's picture
ellehcimeo
3522 pencils

what i'm getting from this series of ads is that a mugger, or, rather, danger can be at any corner anywhere, but because you took lessons, you can treat them like the punching bag you beat up on in class.

i don't buy it. it takes a lot to prepare the mind and body for a surprise attack, not just thai boxing classes. i'd rather just run and scream than engage in a scuffle. but, perhaps i'm not the target audience.

msred's picture
msred
491 pencils

I like it simply because when you take kickboxing classes the instrutor says "Imagine the punching bag is your enemy."

Of course your not afraid of the punching bag, but faced with a real life situation you'll def be afraid. But because youve taken the classes, you wont be.

Me likie.

ellehcimeo's picture
ellehcimeo
3522 pencils

guess i'll only know if i take some classes. i will concede on this one.

Ney Frances's picture
Ney Frances
660 pencils

so the problem is! they are talking with people that already do tay boxing.

to have the information or insight: "Imagina the punching bag is your enemy" i have already be a fighter.

And I think that already boxers are not the target. Correct me if i´m wrong

is there life before death?

elmikel's picture
elmikel
1147 pencils

It's for anybody who wants to take lessons and be capable of protecting himself or herself.

msred's picture
msred
491 pencils

tru tru

fersvax's picture
fersvax
1237 pencils

I like it!!!! Nicely done photo, art direction is nice too.

FER.

Fatto's picture
Fatto
102 pencils

Beautifull!

I'm a thaiboxer!

Beutifull!

Bravo Anuchai!!!

act's picture
act
535 pencils

learn boxing, self defence will be as easy as punching those bags.

mrtalented's picture
mrtalented
2175 pencils

i agree with this comment, ivan.
it's the point of view of those who learn or should learn thai boxing for self defence. not that the punching bags are really after you. ;-)

Kittipong's picture
Kittipong
6 pencils

genius!!!!!

Guest's picture
Guest

gooday,,
my name his adeniji yusuf am Nigeria bantam weight champ, am still an amateur boxer.
i will like you to become my manager,trainer kindly get back to me i wait for your good
respond.
best Regard
Mobile............+2348024201707
championtravel07@yahoo.com

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