Sopalin: The art of cleaning, 2

Advertising Agency: Leo Burnett, St Denis, France
Creative Director: Pascal Etchebarne
Art Directors: François-Xavier Barre, Antoine Davy
Copywriter: Lucas Bouneou
Illustrators: Si Scott, Martin Sati
Photographer: Olivier Foulon
Published: October 2011

11 comments

pierrelastname's picture
pierrelastname
2869 pencils

so bad

Hadrons's picture
Hadrons
5991 pencils

I kinda like it

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Roger Keynes's picture
Roger Keynes
5498 pencils

Quirky strategy. Brave client. Like it.

The Jobless Writer
Will Think for Salary

kleenex's picture
kleenex
34115 pencils

Certainly different.

Gi_bo's picture
Gi_bo
1385 pencils

very bad art direction. That made the difference between a simple normal lowprofile ad, and something really good.

GiBo

Rayn's picture
Rayn
14 pencils

What could've made it better then?

Ramat Ajala's picture
Ramat Ajala
650 pencils

Very done approach
http://adsoftheworld.com/media/print/wmf_knives_apple_1
and many many others.

andylefty's picture
andylefty
4539 pencils

Don't really get it.

Glut's picture
Glut
3947 pencils

interesting execution despite the weak art work, and for me the concept isn´t the appropriate

NONE™'s picture
NONE™
209 pencils

Great!!

NONE™

marano's picture
marano
348 pencils

better than the oj ad

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