Sopalin: The art of cleaning, 2

Sopalin: The art of cleaning, 2
Average: 7 (52 votes)

Advertising Agency: Leo Burnett, St Denis, France
Creative Director: Pascal Etchebarne
Art Directors: François-Xavier Barre, Antoine Davy
Copywriter: Lucas Bouneou
Illustrators: Si Scott, Martin Sati
Photographer: Olivier Foulon
Published: October 2011

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11 comments

pierrelastname's picture
2651 pencils
pierrelastnameSunday, November 20, 2011 - 00:18

so bad

Hadrons's picture
5644 pencils
HadronsSunday, November 20, 2011 - 01:19

I kinda like it

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Roger Keynes's picture
5467 pencils
Roger KeynesSunday, November 20, 2011 - 03:20

Quirky strategy. Brave client. Like it.

Will Think for Salary

kleenex's picture
16792 pencils
kleenexSunday, November 20, 2011 - 10:55

Certainly different.

Gi_bo's picture
1381 pencils
Gi_boSunday, November 20, 2011 - 11:15

very bad art direction. That made the difference between a simple normal lowprofile ad, and something really good.

GiBo

Rayn's picture
18 pencils
RaynMonday, February 6, 2012 - 05:47

What could've made it better then?

Ramat Ajala's picture
469 pencils
Ramat AjalaSunday, November 20, 2011 - 11:26

Very done approach
http://adsoftheworld.com/media/print/wmf_knives_apple_1
and many many others.

andylefty's picture
4478 pencils
andyleftySunday, November 20, 2011 - 17:48

Don't really get it.

Glut's picture
4083 pencils
GlutWednesday, November 23, 2011 - 09:37

interesting execution despite the weak art work, and for me the concept isn´t the appropriate

NONE™'s picture
215 pencils
NONE™Sunday, November 27, 2011 - 19:43

Great!!

NONE™

marano's picture
358 pencils
maranoSunday, February 5, 2012 - 02:27

better than the oj ad