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Sopalin: The art of cleaning, 1

Sopalin: The art of cleaning, 1
Your rating: None Average: 7 (46 votes)

Advertising Agency: Leo Burnett, St Denis, France
Creative Director: Pascal Etchebarne
Art Directors: François-Xavier Barre, Antoine Davy
Copywriter: Lucas Bouneou
Illustrators: Si Scott, Martin Sati
Photographer: Olivier Foulon
Published: October 2011

10 Comments

zarski's picture 1704 pencils

so bad.

jponino's picture 537 pencils

idea interesting, bad execution

Takmelius's picture 191 pencils

Agree. Bad Photoshop

Roger Keynes's picture 4088 pencils
7

Liking this approach. Fresh brand positioning for the category, imo.

Will Think for Salary

PDF's picture 66 pencils
7

Me too, liking the idea, although it don't desserve the product, but photoshoping looks low cost !

MicheleVirgilio's picture 2372 pencils
restless44's picture 32 pencils

Interesting!

mitali prasad's picture 336 pencils

not too sure...but maybe different! liked the copy..

marano's picture 358 pencils

This does not agree with me

baldo8903's picture 4 pencils

Nice copy... Not so sure about the execution...

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