Sopalin: The art of cleaning, 1

Advertising Agency: Leo Burnett, St Denis, France
Creative Director: Pascal Etchebarne
Art Directors: François-Xavier Barre, Antoine Davy
Copywriter: Lucas Bouneou
Illustrators: Si Scott, Martin Sati
Photographer: Olivier Foulon
Published: October 2011

10 comments

pierrelastname's picture
pierrelastname
2869 pencils

so bad.

jponino's picture
jponino
601 pencils

idea interesting, bad execution

Takmelius's picture
Takmelius
198 pencils

Agree. Bad Photoshop

Roger Keynes's picture
Roger Keynes
5498 pencils

Liking this approach. Fresh brand positioning for the category, imo.

Will Think for Salary

PDF's picture
PDF
66 pencils

Me too, liking the idea, although it don't desserve the product, but photoshoping looks low cost !

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

Not so good

restless44's picture
restless44
32 pencils

Interesting!

mitali prasad's picture
mitali prasad
408 pencils

not too sure...but maybe different! liked the copy..

marano's picture
marano
348 pencils

This does not agree with me

baldo8903's picture
baldo8903
4 pencils

Nice copy... Not so sure about the execution...

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