Sopalin: The art of cleaning, 1
Advertising Agency: Leo Burnett, St Denis, France
Creative Director: Pascal Etchebarne
Art Directors: François-Xavier Barre, Antoine Davy
Copywriter: Lucas Bouneou
Illustrators: Si Scott, Martin Sati
Photographer: Olivier Foulon
Published: October 2011


10 Comments
so bad.
idea interesting, bad execution
Agree. Bad Photoshop
Liking this approach. Fresh brand positioning for the category, imo.
Will Think for Salary
Me too, liking the idea, although it don't desserve the product, but photoshoping looks low cost !
Not so good
http://www.mandarinoadv.com
Interesting!
not too sure...but maybe different! liked the copy..
This does not agree with me
Nice copy... Not so sure about the execution...