Vincent Sudrat

November 2010
To Like please login or register

Soöruz, a brand of alternative surfwear, retakes the floor with a new campaign. In line with the brand positioning symbolized by its tagline ‘No Guts No Glory’, Soöruz includes its riders this time round. The Soöruz team riders: Marc Shuster (Wakeboarding), Glenn Hall (Surf) and Flo Daubos (Kitesurfing) embody the brand’s ‘No Guts No Glory’ spirit through the campaign. With this campaign Soöruz breaks all the usual codes of the market, the convention whereby brands support their products by always showing their riders in action.

#17 Team Wakeboard Soöruz
Usually Vincent Sudrat wears Soöruz.
No guts. No glory.

Advertising Agency: Publicis Conseil, Paris, France
Creative Director: Frédéric Royer
Art Directors: Charles Guillemant, Faustin Claverie, Thomas Chatenay
Photographer: Felix Lharer
Retoucher: Adrien Bénard

Comments (6)

Log in or register to post comments

Highest Rated

Phil Lestino's picture
Phil Lestino
1684 Activity Scores

Oh thanks for the explanation...I cannot understand why Vincent on this occasion has decided to take his shorts it because he is a nobhead???