Soöruz Surfwear: Vincent Sudrat

#17 Team Wakeboard Soöruz
Usually Vincent Sudrat wears Soöruz.
No guts. No glory.

Soöruz, a brand of alternative surfwear, retakes the floor with a new campaign. In line with the brand positioning symbolized by its tagline ‘No Guts No Glory’, Soöruz includes its riders this time round. The Soöruz team riders: Marc Shuster (Wakeboarding), Glenn Hall (Surf) and Flo Daubos (Kitesurfing) embody the brand’s ‘No Guts No Glory’ spirit through the campaign. With this campaign Soöruz breaks all the usual codes of the market, the convention whereby brands support their products by always showing their riders in action.

Advertising Agency: Publicis Conseil, Paris, France
Creative Director: Frédéric Royer
Art Directors: Charles Guillemant, Faustin Claverie, Thomas Chatenay
Photographer: Felix Lharer
Retoucher: Adrien Bénard

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6 comments

tytpol's picture
tytpol
776 pencils

Like the picture. Like it.

jasonP's picture
jasonP
222 pencils

Is it normal in France?
It's quite shock for me.

Guest's picture
Guest

Is it normal in France to do so so work? I don't know. Shocked? Not really.

Guest's picture
Guest

weird campaign, not catching my attention

Phil Lestino's picture
Phil Lestino
1672 pencils

Oh thanks for the explanation...I cannot understand why Vincent on this occasion has decided to take his shorts off.....is it because he is a nobhead???

Phil Lestino's picture
Phil Lestino
1672 pencils

Oh thanks for the explanation...I cannot understand why Vincent on this occasion has decided to take his shorts off.....is it because he is a nobhead???

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