Sooruz: Polar Wetsuit, 2

Warmer in than out. No guts, no glory.

Soöruz, the surfwear brand from La Rochelle, is now showcasing its surf wetsuit collection: The Fire Head Bamboo Flex range. These wetsuits designed for surfing in extreme winter conditions are made of bamboo fibres. A state-of-the-art material, bamboo provides the ultimate cold resistance while being eco-friendly and antibacterial.

Advertising Agency: Publicis Conseil, France
Chief Creative Officer: Olivier Altmann
Creative Director: Frédéric Royer
Copywriter: Alexandre Boutry
Art Director: Léna Monceau
Account managers: Patrick Lara, Laëtitia Vitalis
PR Manager: Emilie Seid
Illustrator / 3D: Antoine Mairot / La Manufacture Paris
Creative Retouching / Production: MK Studio Paris
Art buyer: Jean-Luc Chirio

May 2013


certaintly's picture
3994 pencils

besides the cool photo, eh.

warmer in than out isnt all that creative. it's pretty straightforward

kleenex's picture
40708 pencils

photo is the only good thing.

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