8 comments

Axxl's picture
Axxl
208 pencils

Quite funny, i like it....

slim's picture
slim
1047 pencils

I remember an xplod ad a few years back which just showed a car door sitting on an open freeway.
It was both better and more original.

snowman's picture
snowman
66 pencils

Demonstration, exaggeration... Anything new?

Jozef's picture
Jozef
60 pencils

Technically well done, but a boring concept. Not many people would want to listen to the sounds of wildlife or a farm on their car audio. Perhaps if the man were at a concert instead it would be more inspiring.

ivan's picture
ivan

Do you think the idea here is to listen to the farm animals? I'm not sure.

Ivan Raszl, admin of AotW

the_ashlands's picture
the_ashlands
1394 pencils

that is not the concept here....its demonstrating the "exploding" power of the xplod speakers, which is so powerful that it is jettisoning these people right out of their car. this concept is much more powerful than an image of some guy sitting in his car seat at a concert.

however, i dont like the similiarity of the two images depicting the grazing fields...they could have easily come up with another scenario to complete the campaign in a more diverse manner.

Jozef's picture
Jozef
60 pencils

hmmm, somehow I didn't quite notice that. Thanks for the help. In that case, I believe that more photo manipulation can easily be done to further sell the point. Perhaps if his shirt were torn & charred i would have noticed it easier.

the_ashlands's picture
the_ashlands
1394 pencils

agreed...they could have done quite a few things to sell this better.

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