Sony Xplod Car Audio System: Red
Explosive sound.
Advertising Agency: BBDO New York, USA
Executive Creative Directors: David Lubars, Bill Bruce
Creative Directors: John Leu
Art Director: John Leu
Copywriter: Brad Roseberry
31 Comments
nice job
too exaggerated..
I agree. Exaggeration in advertising? Ridiculous. We should always, always strive for strict realism. It's the only way to make people trust us.
Exaggeration is one thing. But *well done* exaggeration is quite another -- and this aint it.
you need to attend an advertising school before you make such comments. you from the marketing Dept?
ideas....30 minutes nahi toh free.
booo
Love it! Nicely executed. Appropriately exaggerated!!
go work in a bank, desailly or even better the post office, no, no construction...that'll really provide true "realism" for your sorry ass.great campaign for "Xplod!"
you dont get it do you?
I made this 3 years ago for my ad school. Is not good. It's a first thought.
And by the way, the "Explosive sound" isn't neccessary. It explains the idea.
I guess you are not working in any ad agency since you finished....
This is BBDO New York, guys. If you're not toootal rookies or executive brand managers, you can read Bill Bruce and David Lubars up there. I've seen these guys covering the stage at the awards gala in Cannes last year, as they do pretty much every year. but of course, you're entitled to an opinion. if that is to be counted as such, it's only up to you.
So what you're saying is: BBDO *never* does crappy work?
Gimme a break. If this is Cannes-worthy, then so's about 80% of everything posted at AOTW. This is just bad.
BBDO is capable of crap work just like everyone else. This is a so so idea that could have been saved by a great execution. This execution is not good.
bad idea that couldn't be saved
true man. Buts its same thing everytime, brainwashing for wannabe employees. just like wen everyone thort the honda skydive was 'GENIUS'. what the fuck? lets be honest, it wasnt, and haf the shit nike does is just that also.
@ Plastilina: better belive in ads than in names.
@ Plastilina: better belive in ads than in names.
But is nice ad – but this exploiding effect on cars is already seen.
Yes, the car stereo/exploding thing has been done before, but never like this. At least not that I've seen.
I think these are awesome. Also, I think many of the people who post at AOTW are hyper critical. I suspect that the target for these stereos would dig this idea and its executions. Well done.
we've seen the de-constructed thing many many times. not very original
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http://mimundoenotromundo.blogspot.com/
There are exaggerating ... and put in a very good concept but
www.barcreativo.com
you should've spared the guy's head being blown off.
ideas....30 minutes nahi toh free.
I wont by this stereo for my car !!!!!
we don´t earn money with it. I think is clever, because BBDO has earned a lot of money with that
www.escribiendoconsilencio.blogspot.com
nice job!
nice art direction but too bad idea
i think the colours are gang related!. good work.
so cribs have their ads as well as bloods.
i like
S
Crap. Nice picture, a strategy which is totally obvious and a crappy line to support it. If it´s real work put it in the middle of the book, if it´s for awardshows send it in to the bin!
Good idea concept, but poor edit.
Çalışma, "eplosive sound" konsepti bakımından hiç uğranmamış bir durağa gelerek başarılı bir fikir yaratabiliyorken, tasarım aşamasındaki eksik ya da tam olarak fikrin izahatını veremeyen ilistrasyonla ilanın zayıflamasına neden oluyor
İyi Reklam, Kötü Reklam
www.fikirbenim.blogspot.
www.fikirbenim.blogspot.com
These are great!