Sony Xplod Car Audio System: Red

Explosive sound.

Advertising Agency: BBDO New York, USA
Executive Creative Directors: David Lubars, Bill Bruce
Creative Directors: John Leu
Art Director: John Leu
Copywriter: Brad Roseberry

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31 comments

Guest's picture
Guest

nice job

Guest's picture
Guest

too exaggerated..

desailly's picture
desailly
470 pencils

I agree. Exaggeration in advertising? Ridiculous. We should always, always strive for strict realism. It's the only way to make people trust us.

Guest's picture
Guest

Exaggeration is one thing. But *well done* exaggeration is quite another -- and this aint it.

kalpesh78's picture
kalpesh78
2580 pencils

you need to attend an advertising school before you make such comments. you from the marketing Dept?

ideas....30 minutes nahi toh free.

Guest's picture
Guest

booo

bill_boonie's picture
bill_boonie
115 pencils

Love it! Nicely executed. Appropriately exaggerated!!

Guest's picture
Guest

go work in a bank, desailly or even better the post office, no, no construction...that'll really provide true "realism" for your sorry ass.great campaign for "Xplod!"

Guest's picture
Guest

you dont get it do you?

Guest's picture
Guest

I made this 3 years ago for my ad school. Is not good. It's a first thought.

Guest's picture
Guest

And by the way, the "Explosive sound" isn't neccessary. It explains the idea.

Guest's picture
Guest

I guess you are not working in any ad agency since you finished....

Plastilina's picture
Plastilina
73 pencils

This is BBDO New York, guys. If you're not toootal rookies or executive brand managers, you can read Bill Bruce and David Lubars up there. I've seen these guys covering the stage at the awards gala in Cannes last year, as they do pretty much every year. but of course, you're entitled to an opinion. if that is to be counted as such, it's only up to you.

Guest's picture
Guest

So what you're saying is: BBDO *never* does crappy work?

Gimme a break. If this is Cannes-worthy, then so's about 80% of everything posted at AOTW. This is just bad.

jamesrothenburg's picture
jamesrothenburg
554 pencils

BBDO is capable of crap work just like everyone else. This is a so so idea that could have been saved by a great execution. This execution is not good.

Boxey's picture
Boxey
8885 pencils

bad idea that couldn't be saved

Guest's picture
Guest

true man. Buts its same thing everytime, brainwashing for wannabe employees. just like wen everyone thort the honda skydive was 'GENIUS'. what the fuck? lets be honest, it wasnt, and haf the shit nike does is just that also.

Guest's picture
Guest

@ Plastilina: better belive in ads than in names.

Guest's picture
Guest

@ Plastilina: better belive in ads than in names.

But is nice ad – but this exploiding effect on cars is already seen.

johnston's picture
johnston
144 pencils

Yes, the car stereo/exploding thing has been done before, but never like this. At least not that I've seen.

I think these are awesome. Also, I think many of the people who post at AOTW are hyper critical. I suspect that the target for these stereos would dig this idea and its executions. Well done.

Guest's picture
Guest

we've seen the de-constructed thing many many times. not very original

luispiter's picture
luispiter
2756 pencils

---
http://mimundoenotromundo.blogspot.com/

There are exaggerating ... and put in a very good concept but

kalpesh78's picture
kalpesh78
2580 pencils

you should've spared the guy's head being blown off.

ideas....30 minutes nahi toh free.

Guest's picture
Guest

I wont by this stereo for my car !!!!!

Guest's picture
Guest

we don´t earn money with it. I think is clever, because BBDO has earned a lot of money with that

Guest's picture
Guest
Guest's picture
Guest

nice art direction but too bad idea

Guest's picture
Guest

i think the colours are gang related!. good work.
so cribs have their ads as well as bloods.
i like

S

Guest's picture
Guest

Crap. Nice picture, a strategy which is totally obvious and a crappy line to support it. If it´s real work put it in the middle of the book, if it´s for awardshows send it in to the bin!

AdvMan's picture
AdvMan
299 pencils

Good idea concept, but poor edit.
Çalışma, "eplosive sound" konsepti bakımından hiç uğranmamış bir durağa gelerek başarılı bir fikir yaratabiliyorken, tasarım aşamasındaki eksik ya da tam olarak fikrin izahatını veremeyen ilistrasyonla ilanın zayıflamasına neden oluyor

İyi Reklam, Kötü Reklam
www.fikirbenim.blogspot.

Guest's picture
Guest

These are great!

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