Sony Xplod Car Audio System: Blue

Explosive sound.

Advertising Agency: BBDO New York, USA
Executive Creative Directors: David Lubars, Bill Bruce
Creative Directors: John Leu
Art Director: John Leu
Copywriter: Brad Roseberry

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16 comments

kgeiger's picture
kgeiger
7092 pencils

Zzzzzzzz.....

Guest's picture
Guest

wouldnt want my car to be blown up that way

Guest's picture
Guest

amen to that

ZZbottom's picture
ZZbottom
111 pencils

quite a little macabre but i like it.

zzbottom

Guest's picture
Guest

some great campaigns being posted lately and yup, this is one of 'em

Guest's picture
Guest

The client come with this idea, omg!!!

Less them briefing thouth, Xplod line, explode the car, omg we need talents not friends on job.

pork_eater's picture
pork_eater
662 pencils

Yeah ! We really needed that blue one to get a solid campaign !

Guest's picture
Guest

I made this 3 years ago for my ad school. Is not good. It's a first thought.

Guest's picture
Guest

explosive sound..so you go ahead and show exploding car???!!!...WOW so inane and amateur

luispiter's picture
luispiter
2756 pencils

---
http://mimundoenotromundo.blogspot.com/

the good idea and concept .. but it lacks the more dramatic plot .. There are exaggerating

sneakyhands's picture
sneakyhands
1857 pencils

too literal and boring. i'd flip right over this in a mag. plus, sony makes a good deck, but i'd never buy their speakers/amps.

Guest's picture
Guest

Look... it Xploded...

I mean really...

AdvMan's picture
AdvMan
299 pencils

Good idea concept, but poor edit.
Çalışma, "eplosive sound" konsepti bakımından hiç uğranmamış bir durağa gelerek başarılı bir fikir yaratabiliyorken, tasarım aşamasındaki eksik ya da tam olarak fikrin izahatını veremeyen ilistrasyonla ilanın zayıflamasına neden olabiliyor

İyi Reklam, Kötü Reklam
www.fikirbenim.blogspot.

damnAD's picture
damnAD
44 pencils

Don't like the concept. It's a first idea... "Exploding sound... Let's explode the car!" Actually it's not an explosion. The car is tearing apart.

Guest's picture
Guest

hey, didn't get the ad.why should they show the car exploding just because of the brand?

Boxey's picture
Boxey
8885 pencils

too literal and easy

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