Sony Xplod: Autocinema

In-car DVD.

Advertising Agency: Maruri Grey Ecuador
Creative Directors: Jorge Cruz, fernando franco
Art Director: Cristián Mora
Illustrator: El Greco

42 comments

Guest's picture
Guest

ME PARECE MUY BUENO!!!
PERO PORQUE DUPLICARON LOS CARROS???

silvi's picture
silvi
4172 pencils

Que alguien me explique el sentido de usar autos tan viejos siendo el producto tan de vanguardia.

Guest's picture
Guest

Son autos modificados... ese es el target.

Guest's picture
Guest

hola SILVI lo que pasa es que tu mamá está trepada en un carro, por eso los carros son así de viejos :D

picopalqlea's picture
picopalqlea
999 pencils

los autos no son modelo viejos, es solo q el arte es como el ojete...

Ad_Man's picture
Ad_Man
828 pencils

No creo que sean autos viejos sino clásicos o deportivos.

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

Guest's picture
Guest

awesome

Guest's picture
Guest

no son autos viejos, al contrario... es sólo que el look es un poco sucio, el arte pudo mantener una linea de oscuridad sin ensuciar los autos.
la idea me gusta mucho.

Mat.

Guest's picture
Guest

No tiene sentido, como todo lo que hacen!!!!

Guest's picture
Guest

Hey basta de comentarios con tanta mala Fe (picados), la estamos cagando como país.

Guest's picture
Guest

Just an ad

Guest's picture
Guest

NO SON COHCES VIEJOS, ES UN ARTE MUY FEO!!!!

Guest's picture
Guest

al contrario la ejecucion esta bien, la idea es mala.

Guest's picture
Guest

So these are bunch of lonely people that needs to sit in a car to watch a dvd with other lonely people. I don't see the benefit.

Guest's picture
Guest

que buena palabra ojete, hacia tiempo que no la ecuchaba.

picopalqlea's picture
picopalqlea
999 pencils

hehehehe........ ojete....

Guest's picture
Guest

ecuatorianos el buen gusto el buen gusto donde lo dejaron? so n una ofensa a la dirección de arte y al concepto.

Guest's picture
Guest

no tiene ningun sentido, como todo lo que hacen estos tipos

S3bas's picture
S3bas
9 pencils

Hey basta de comentarios con tanta pica

Guest's picture
Guest

Trying to show a drive thru movie without the screen to express it's in the car is a tough pitch when the target audience hasn't seen a drive thru theatre in over 20 years, if ever in their life time. It's hard to understand what is going on in this ad without staring at it long enough and asking the question, "Huh?"

It's not a terrible idea, just poorly executed in my opinion.

Guest's picture
Guest

Not to mention that all of these classic cars make this look more like a junk yard than a drive-in theatre.

DarkSide's picture
DarkSide
1068 pencils

Its an ok idea, not bad.

The art could be a little better, I think that the principal focus of the ad should be the missing screen, not the cars.

The way it was done, puts too much attention on the cars, the car models also are too "different".
People should look at the empty space not to the cars. The cars look a little "hot wheels" Are those scale models?

Guest's picture
Guest

bad photoshop skills.

tirthomitro's picture
tirthomitro
2764 pencils

hey, boring stiff, man!

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture
Guest

first thought: Junkyard
second: BMW Mini

than I spotted the left corner ...

Blake HB's picture
Blake HB
5 pencils

That was my exact train of thought.

Wordnerd's picture
Wordnerd
6660 pencils

good

Guest's picture
Guest

Two Shelby Mustang GT 500 (Eleanor) at one Place??? Are you kinding me?

OK this are model cars but way to much.

just write's picture
just write
653 pencils

Just an ad

Chori Arg's picture
Chori Arg
173 pencils

basic.

S3bas's picture
S3bas
9 pencils

Me gusta el aviso, felicitaciones.

Guest's picture
Guest

idea without concept

Guest's picture
Guest

miniatures, what the hell!!!

Guest's picture
Guest

I thought it was a junkyard and I'm old enough to have seen a drive in.

Javier Ramírez's picture
Javier Ramírez
1245 pencils

La idea me parece interesante pero creo que el arte no le hace justicia.

Chief Creative Director Nexus BBDO

adaddiction's picture
adaddiction
38 pencils

Great idea...ruined by a horrible execution.

jorj's picture
jorj
638 pencils

uninteresting

Guest's picture
Guest

Vamos ecuatorianos, Yo se que pueden sacar mejores cosas. Esto no es un ejemplo de la publicidad ecuatoriana, he visto cosas mucho mejores

Guest's picture
Guest

Vamos q el gran condor otra ves se acerca y no se diga Cannes alla vamos giles!

johnromero's picture
johnromero
114 pencils

Tengo 30 años y nunca he sabido de autocinemas en Ecuador. Epic fail por ese lado.
Por otro lado, cierto target sabe lo que es un autocinema gracias a series, películas, etc (no todo el mundo en mi país tenia tvcable o internet en casita).

Pero por otro lado, y siendo fanático de juegos como FALLOUT 3, me gusta el tiro "retro" que le quisieron poner a los clásicos "carros tuneados".
En fin, a mi parecer está un poco oscura. Algo de lightroom en este arte final y listo.

Oh si, tambien soy ecuatoriano.

---

I have 30 yrs old and i never knew of autocinemas in Ecuador. Epic fail in that fact.
In other part, certain target knows what is an autocinema thanks to sitcoms, movies, etc. (anyway, not all of people of my country had cable tv or internet at home at past times).

In another side, and being a sick fan of games like FALLOUT 3, i liked a lot the "retro" style they decided to put on "tuned" classic cars.
Well, it's a little dark to my criteria. Some lightroom on this final art and it will be ready.

Oh yes, i'm ecuadorian too.

No hay tiempo to lose!

54NN's picture
54NN
115 pencils

en esta pagina se puede ver q la gente está lista para ser jurado hasta en CANNESS en especial mis compatriotas...........

Vamo s>Ecuador dejen de hablar huevadas TRABAJEMOS !!!!

54NN

johnromero's picture
johnromero
114 pencils

Wow qué aportación al arte expuesto.
Hablando de webadas..

No hay tiempo to lose!

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