Sony Xplod: Autocinema
In-car DVD.
Advertising Agency: Maruri Grey Ecuador
Creative Directors: Jorge Cruz, fernando franco
Art Director: Cristián Mora
Illustrator: El Greco
Ads of the World advertising archive and community showcases fresh creative campaigns daily from around the world. Read more
Do you need a great new logo?
If you need a logo for your company or product you can get it done with us.
In our logo store you can pick from over 28,000 pre-made logos that will be customized to your name for free or you can post a contest for us for just $250 and our designers from all over the world will submit dozens of logo design suggestions to your specific needs.
41 Comments
ME PARECE MUY BUENO!!!
PERO PORQUE DUPLICARON LOS CARROS???
Que alguien me explique el sentido de usar autos tan viejos siendo el producto tan de vanguardia.
Son autos modificados... ese es el target.
hola SILVI lo que pasa es que tu mamá está trepada en un carro, por eso los carros son así de viejos :D
los autos no son modelo viejos, es solo q el arte es como el ojete...
No creo que sean autos viejos sino clásicos o deportivos.
Think it for a while.
Then, in anytime, it will come to your mind as an idea.
awesome
no son autos viejos, al contrario... es sólo que el look es un poco sucio, el arte pudo mantener una linea de oscuridad sin ensuciar los autos.
la idea me gusta mucho.
Mat.
No tiene sentido, como todo lo que hacen!!!!
Hey basta de comentarios con tanta mala Fe (picados), la estamos cagando como país.
Just an ad
NO SON COHCES VIEJOS, ES UN ARTE MUY FEO!!!!
al contrario la ejecucion esta bien, la idea es mala.
So these are bunch of lonely people that needs to sit in a car to watch a dvd with other lonely people. I don't see the benefit.
que buena palabra ojete, hacia tiempo que no la ecuchaba.
hehehehe........ ojete....
ecuatorianos el buen gusto el buen gusto donde lo dejaron? so n una ofensa a la dirección de arte y al concepto.
no tiene ningun sentido, como todo lo que hacen estos tipos
Hey basta de comentarios con tanta pica
Trying to show a drive thru movie without the screen to express it's in the car is a tough pitch when the target audience hasn't seen a drive thru theatre in over 20 years, if ever in their life time. It's hard to understand what is going on in this ad without staring at it long enough and asking the question, "Huh?"
It's not a terrible idea, just poorly executed in my opinion.
Not to mention that all of these classic cars make this look more like a junk yard than a drive-in theatre.
Its an ok idea, not bad.
The art could be a little better, I think that the principal focus of the ad should be the missing screen, not the cars.
The way it was done, puts too much attention on the cars, the car models also are too "different".
People should look at the empty space not to the cars. The cars look a little "hot wheels" Are those scale models?
I comment the comments
bad photoshop skills.
hey, boring stiff, man!
they showed me a picture & i laughed
dignity has never been photographed
first thought: Junkyard
second: BMW Mini
than I spotted the left corner ...
That was my exact train of thought.
good
Two Shelby Mustang GT 500 (Eleanor) at one Place??? Are you kinding me?
OK this are model cars but way to much.
Just an ad
basic.
Me gusta el aviso, felicitaciones.
idea without concept
miniatures, what the hell!!!
I thought it was a junkyard and I'm old enough to have seen a drive in.
La idea me parece interesante pero creo que el arte no le hace justicia.
Chief Creative Director Nexus BBDO
Great idea...ruined by a horrible execution.
uninteresting
Water manipulation objects, fauna, & flora: http://www.dreamstime.com/-rcollection10766-resi239750
Vamos ecuatorianos, Yo se que pueden sacar mejores cosas. Esto no es un ejemplo de la publicidad ecuatoriana, he visto cosas mucho mejores
Vamos q el gran condor otra ves se acerca y no se diga Cannes alla vamos giles!
Tengo 30 años y nunca he sabido de autocinemas en Ecuador. Epic fail por ese lado.
Por otro lado, cierto target sabe lo que es un autocinema gracias a series, películas, etc (no todo el mundo en mi país tenia tvcable o internet en casita).
Pero por otro lado, y siendo fanático de juegos como FALLOUT 3, me gusta el tiro "retro" que le quisieron poner a los clásicos "carros tuneados".
En fin, a mi parecer está un poco oscura. Algo de lightroom en este arte final y listo.
Oh si, tambien soy ecuatoriano.
---
I have 30 yrs old and i never knew of autocinemas in Ecuador. Epic fail in that fact.
In other part, certain target knows what is an autocinema thanks to sitcoms, movies, etc. (anyway, not all of people of my country had cable tv or internet at home at past times).
In another side, and being a sick fan of games like FALLOUT 3, i liked a lot the "retro" style they decided to put on "tuned" classic cars.
Well, it's a little dark to my criteria. Some lightroom on this final art and it will be ready.
Oh yes, i'm ecuadorian too.
No hay tiempo to lose!
en esta pagina se puede ver q la gente está lista para ser jurado hasta en CANNESS en especial mis compatriotas...........
Vamo s>Ecuador dejen de hablar huevadas TRABAJEMOS !!!!
54NN