Sony: Willow

An educated person reads one tree of books per year. Switch to e-books.

Advertising Agency: Dentsu-Smart, Moscow, Russia
Creative Director: Mikhail Kovalev
Art Directors / Illustrators: Minailova Anastasiya, Kirill Dikov
Copywriters: Katerina Kovaleva, Arakel Zatikyan
Producer: Firdinat Khakimyanov

Published: 
May, 2012

6 comments

tickey's picture
tickey
46 pencils

Agree

feysal's picture
feysal
2561 pencils

nice campaign great art

groovy baby!

pierrelastname's picture
pierrelastname
2869 pencils

one visual is enough... why three visuals showing the same??

Nike Diesel's picture
Nike Diesel
13600 pencils

why three comments asking the same ;)

CommandZ's picture
CommandZ
2498 pencils

Redundancy X 3 propping up a dubious factoid.

Troll's picture
Troll
672 pencils

I just don't believe this campaign at all.
3 of the same visuals is just monotonous.
Not at all convincing me to buy an E-reader.
The primary benefit to having a digital device is not to save trees, but to consume massive amounts of literature at ease.
It's the ability to have a variety of books with you at all time whether you're on holiday, stuck on a train or in a hotel on a business trip.

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