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Willow

Agency: 
Published/Aired: 
May 2012
Description: 

An educated person reads one tree of books per year. Switch to e-books.

Advertising Agency: Dentsu-Smart, Moscow, Russia
Creative Director: Mikhail Kovalev
Art Directors / Illustrators: Minailova Anastasiya, Kirill Dikov
Copywriters: Katerina Kovaleva, Arakel Zatikyan
Producer: Firdinat Khakimyanov

Comments (6)

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Highest Rated

Nike Diesel's picture
Nike Diesel
Activity Score 13630

why three comments asking the same ;)

tickey's picture
tickey
Activity Score 46

Agree

feysal's picture
feysal
Activity Score 2561

nice campaign great art

groovy baby!

pierrelastname's picture
pierrelastname
Activity Score 2869

one visual is enough... why three visuals showing the same??

Nike Diesel's picture
Nike Diesel
Activity Score 13630

why three comments asking the same ;)

CommandZ's picture
CommandZ
Activity Score 2498

Redundancy X 3 propping up a dubious factoid.

Troll's picture
Troll
Activity Score 672

I just don't believe this campaign at all.
3 of the same visuals is just monotonous.
Not at all convincing me to buy an E-reader.
The primary benefit to having a digital device is not to save trees, but to consume massive amounts of literature at ease.
It's the ability to have a variety of books with you at all time whether you're on holiday, stuck on a train or in a hotel on a business trip.

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