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Sony Widescreen TV: Man

Sony Widescreen TV: Man
Your rating: None Average: 3.4 (18 votes)

Advertising Agency: Assyria, Beijing, China
Creative Directors: Chen Lei
Art Director: Chen Lei
Copywriter: Wendy Wang
Photographer: Chen Lei
Published: June 2007

30 Comments

second_creator's picture 668 pencils

i will not buy

copywriter
OXYGEN mumbai
Early to bed, early to rise, work like hell and advertise

copywriter
mumbai
Early to bed, early to rise, work like hell and advertise

elsontong's picture 292 pencils

This has been done by Cheil Communications for a tv brand also. Next!

Guest's picture

Old idea,bad excution~

littleoslo's picture

it would be much better if they use a cute dog or cat to excute the idea, now it's more like a scary picture than a good ad.

达芬奇's picture 52 pencils

想结交写在国外的中国设计师,希望有机会学习下我是中国人,我的邮箱zld_sheji@sina.com

设计生活

garotoxico's picture 155 pencils

ya se hizo, identico!!!

johnromero's picture 112 pencils

Link? Thanks..

No hay tiempo to lose!

d'artist's picture

Ivan!!!...Come on!!!!
This has been done!!!

ivan's picture

Ok, I got the point. I will be more selective from now on!

Rog's picture 6110 pencils

Then, how will they learn?

>>>> That's not an ad. THIS is an ad.

adcook's picture 156 pencils

whats happening to this site? Is it a recycling depot?

restless's picture

Done million time before !!!

flo's picture 216 pencils

Old! And disgusting!! And not too well executed!

_______________________________________

MADVERTISING - tales from a very strange industry

Guest's picture

DONE.
TO.
[edited by admin for foul language].
DEATH!!!!

btw, nice unibrow!

Ad Junkie At Large's picture 560 pencils

nice use of a unibrow

JAGGY's picture 1388 pencils

Been done for McDonalds! Everyone in the world knows this

Jaggy, MICA Ahmedabad

mad hatter's picture

This is ridiculous! Done years ago for a widescreen TV and picked up its weight in metal. Blatant rip off!
Sack the CD and the team.

madugongmaria's picture 74 pencils

scary! not nice!

"to purr or not to purr... that is the question..."

joelapompe's picture 2480 pencils

It won a gold lion in... 1997 : 10 years ago !!!
Shame on them.
Actually it has been done already 3 times, including one for Sony in 1998. You can see all here :
http://mapage.noos.fr/joelapompe2/rightframe6.html

Yours
joe
www.joelapompe.net

thetruth's picture

Brilliant! When it was done for McDonalds, That is.

yangfanart's picture 32 pencils

so old

yangfan

Not Helayne Spivak's picture

I did this same execution for Fuji. In 1991.

It was also in CA and One Show a couple years after that.

And done countless times after that.

copyanalysis's picture 62 pencils

I saw this before, Please do not take old ideas

Guest's picture

deles pena publicar esa pieza.
que pena, que falta de creatividad.
que descaro

Rajib's picture 371 pencils

Yappppi, This is better than the other one.

....Method in madness....

<<.... Method in Madness ....>>

fersvax's picture 1224 pencils

NOOOOOOOOOOOOOOO!!!!!!!!!!

FER.

crispy bamby's picture 36 pencils

ok, this has been done so many times. this same ad for a different client won an award at the new york festival about 6 years ago.

TheVinchiFish's picture 86 pencils

this agency copied a lot ideas and executions that won awards b4!!!
Shame on me. We are chinese. How come??

no1's picture

http://mapage.noos.fr/joelapompe2/assets/wide1997gold.jpg

ORIGINAL : Samsung wide screen TV - 1997
Source : Cannes Archive Online - Gold Lion !!!
Creative Director : Jeong-Sik Lee, Copywriter : Jin-Hwan Bae,
Art Director : Woon-Ick Son,
Agency : Cheil Communications (Korea)

Guest's picture

old idea, next..

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