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Sony Widescreen TV: Blue couch

Sony Widescreen TV: Blue couch
Your rating: None Average: 2 (70 votes)

Super wide screen TV

Advertising Agency: Assyria, Beijing, China
Creative Directors: Wendy Wang
Art Director: Chen Lei
Copywriter: Wendy Wang
Photographer: Chen Lei
Published: June 2007

14 Comments

rajendran nair's picture

this ad is direct copy of the thomson wide screen tv ad. i don't remember the agency but ad has already been appeared in the one show in late 90s. i really can't understand why people do such stupid things for publicity and the person who publish this also does't have any knowledge of what is happening in the advertising industry?

Kateter's picture 2040 pencils

yes, it was a cannes lions in 1998. don't know the agency.

crump's picture 275 pencils
Guest's picture

Nice one but sad to hear that its been copied

crump's picture 275 pencils

Okay, adding a different child and changing the color of the sofa does NOT make a different ad.

Plus, it's been done with the exact same execution, sans child. If you're going to copy, at least make the art direction better than the original...

mattcrump.com

king chen's picture 28 pencils

I am sorry, I was still a student in 2000, I did not read the works which you talked about so this was not duplicated, we original, just striking of the thought, begin my career after 2000, I am very tired of the advertising information, so create only according to my own thought.

Kateter's picture 2040 pencils

than you should have a little chat with your CD.

Guest's picture

sheesh...

copyanalysis's picture 62 pencils

Done, done, done, years ago. Please be original

bknowlden's picture 3676 pencils

Is it just me or is that child an unnecessary and complicating element?

jon moreno's picture

if u cant beat the original, dont do it

errr.. im not a professional in this line of work, but i really like to evaluate advertising arts. So pls excuse my thoughts.

Corner Store's picture 229 pencils

Good point bknowlden, I agree you don't need the kid at all.

Rog's picture 6110 pencils

I reckon China will have caught up to us by the Beijing Olympics.

>>>> Go Power >>>>

>>>> That's not an ad. THIS is an ad.

joelapompe's picture 2480 pencils

original one :

Year: 1999
Product or Service: THOMSON WIDESCREEN TV
Advertising Agency: WUNDERMAN CATO JOHNSON
Country: SINGAPORE
Creative Director: MIKE SUTCLIFFE
Copywriter: AMISH MEHTA
Copywriter: EVELYN TAN
Art Director: KOH KUAN ENG
Photographer: CLANG

sorry guys...
www.joelapompe.net

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