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Wega Theatre Atmosphere. Sony
Advertising Agency: Euro RSCG Buenos Aires, Argentina
Executive Creative Director: Gustavo Reyes
Creative Directors: Mariano Duhalde, Maximiliano Sanchez
Head of Art: Maximiliano Sanchez
Art Directors: Diego Fernandez Brun, Guadalupe Covas
Copywriter: Hernan Kritzer
Comments
Done so many times. The first time I saw was when I was still in college. Redifussion Advertising, Mumbai did the same thing for BUSH TV.
But still nice. Being intersted in Ads I know it is used idea but for many the message goes right in the head
this is sony we're talking about...
Execution could be better. I like the idea.
Old idea. But nice.
Something special is coming this way.
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Crappy FX
Sooo first base.
I'm a student and this was one of my initial ideas for a Nat Geo channel brief i was workin on this year. Didn't really use it coz it's pretty average to be honest.
I saw was when I was still in college. Redifussion Advertising, Mumbai did the same thing for some TV ad.
But still nice.
I'm not sure why you people are so critical. Maybe you all have a wall full of trophies, but I very much doubt it. The ads are visually striking. They communicate quickly and effectively. Sometimes you have to consider the lowest common denominator within your audience and find a way to reach them as well. I think it's hilarious that you people imagine your selves above these kinds of ads. When I read the comments on this site, I picture a bunch of has-beens and never-will-bes sitting behind your computers running off at the mouth. Noone cares if you SAW a similar concept in college - what did YOU accomplish in college and what position do you hold now? Instead of filling these blogs with empty criticism, try to give valuable insight or "constructive criticism", as they say, instead of denigrating someones hard work.
Atmosphere with tv + couch... i saw it in an old video of Michael Jackson
OMG! MY WALL OF TROPHIES!!!
No hay tiempo to lose!
Mr. guest you distracted me from talking about the ad's beauty here coz what you said is what we all are trying to tell the commenters who always give the same negative comment using different words... like done to death and done before and that crap! well, i wish i said what you said.. and i add my voice to yours...
about the ad its very good and still better than the other one on moon as the retouching is perfected a lot more than what was done in the other one.. something else.. i wish they wrote the headline in a clearer font!
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everartz
DONE: a young man on the deck of the Titanic, eating popcorn and watching leonardo and that blonde girl..
Quite a visual stunner then the font is not appropriate i thought... and the guy's eyes are looking at what part of the soldier? there is something wrong ...its like there in there but not really... dont think that was they intended. But honestly finding fault is so easy....
the photoshop skill can be better
photoshop is terrible
idea is too old
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