Sony Walkman: Room

any SHhhhhhhhhhhhhhh

An example of how local agencies fail to deliver good creativity on big brands. I start to appreciate the mechanism of adaptation work more and more.

Duh.. no thought at all.

A. Beruto 11.02

For your information this ad has had great results in the market for the client. Before you make comments on work, try to understand the market the work appeared in. Also did you see the brief?? Do you know the TA?? Are you aware of market sensitivities?? And do you understand the brand??...obviously not! Try thinking before you type, perhaps then you might begin to understand how creative works in emerging markets and better be in a position to comment. Take you head out of yor ass and show something you think would have done a better job!

Apparently the "guest" above worked on the work, that we can assume. But isn't our challenge as creatives is to be as creative as possible AND create results. This may very well have created results, the art direction is great, but the idea really isn't. Beautiful execution can only hide the lack of an idea to an untrained eye – which, inherently, the consumer is (in relation to advertising).

The gist of all this, nice art direction, good job on the results, but most of us would dream to do work for a client like SONY- do it justice.
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brandon

Here's my slant: Yeah, we don't see the brief and all that, but neither do the consumers. The "guest" has a point that this may have taken other things into consideration that we don't know about. That being said...

I would advise the "guest" to try to make a point instead of raging against commentary

And Brandon is correct, everyone here is looking at this as if they were oneshow judges, not Effie judges.

Just tellin' it like it is.

"I would advise the "guest" to try to make a point instead of raging against commentary"

u said that bt there has so many good work.. i think Ivan west this page for this job..