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Sony VAIO, Latin America: Wind

Sony VAIO, Latin America: Wind
Your rating: None Average: 5.6 (34 votes)

Lightweight like no other.

Advertising Agency: Ignited, Los Angeles, USA
Executive Creative Director: Mike Wolfsohn
Group Creative Director: Tom Gilmartin
Art Director: Garrett Jones
Copywriters: Jason Carter, Lori Ellison
Photographer: Pier Nicola D’amico
Producer: KK Davis

Comments

ultraboon222's picture 220 pencils
ultraboon222 | Wed, 2008-01-30 00:18

Have they seen the MAC Air?

Too many cooks in the kitchen....

ivan's picture
ivan | Wed, 2008-01-30 03:14

Actually Jobs said the MBA was inspired by Sony VAIO.
http://adsoftheworld.com/media/tv/apple_envelope

brain123's picture 840 pencils
brain123 | Wed, 2008-01-30 10:04

Yeah, he said "We can do it much better". ;-)

partho's picture 46 pencils
partho | Wed, 2008-01-30 00:30

the Idea is let down by the Execution!..the light on the aircraft..the swing of the Propellers..and the light on the Guy
does not match!

Could

look who's watching!

nice gaijin's picture 823 pencils
nice gaijin | Wed, 2008-01-30 03:04

specs aside, the Air outweighs the TZ by about half a pound.

devkarthik's picture 409 pencils
devkarthik | Wed, 2008-01-30 05:47

no plssssssssssss

- kk

http://kk-portfolio.blogspot.com

Kris's picture 1486 pencils
Kris | Wed, 2008-01-30 07:03

This wasn't worth a spec.

Zeus's picture 872 pencils
Zeus | Wed, 2008-01-30 09:35

the shadows of the plane!!!!, damn very bad photoshop work

jimkuz's picture 252 pencils
jimkuz | Wed, 2008-01-30 09:45

Wow - perfect. I personally like a little heft to my computer, I have a MacBookPro, about an inch thick,
but for people that prefer slim and light, I think this ad is perfect.

kergu's picture 2734 pencils
kergu | Wed, 2008-01-30 10:10

esta buena... no me disgusta .thumb up "b"

panasit's picture 687 pencils
panasit | Wed, 2008-01-30 10:38

It's not really a good thing when that happen is it?
Might as well have one where it fell through the street drain.

-Tung
--good idea is enemy of great idea

gnola's picture 35 pencils
gnola | Wed, 2008-01-30 11:07

photo good

biabitch's picture 304 pencils
biabitch | Wed, 2008-01-30 22:04

why were the papers/laptop the only items affected by the wind?

that must be really strong gel the model's wearing.

ricklongo's picture 1221 pencils
ricklongo | Thu, 2008-01-31 09:24

His tie and suit are all affected as well.

ricklongo's picture 1221 pencils
ricklongo | Thu, 2008-01-31 09:23

Cute idea, but I must say the photoshopping is terrible on this one.

unaquestionediali's picture 473 pencils
unaquestionediali | Tue, 2008-02-05 09:02

is it a layout?
very bad photo...
and sorry guy, the "like no other" expression is definetivelly expired (after bravia)...

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in advertising SCRIPTA VOLANT
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