Sony VAIO, Latin America: Wind

Sony VAIO, Latin America: Wind

Lightweight like no other.

Advertising Agency: Ignited, Los Angeles, USA
Executive Creative Director: Mike Wolfsohn
Group Creative Director: Tom Gilmartin
Art Director: Garrett Jones
Copywriters: Jason Carter, Lori Ellison
Photographer: Pier Nicola D’amico
Producer: KK Davis

Your rating: None Average: 5.5 (32 votes)

Comments

Have they seen the MAC Air?

Too many cooks in the kitchen....

ivan's picture

Actually Jobs said the MBA was inspired by Sony VAIO.
http://adsoftheworld.com/media/tv/apple_envelope

brain123's picture

Yeah, he said "We can do it much better". ;-)

the Idea is let down by the Execution!..the light on the aircraft..the swing of the Propellers..and the light on the Guy
does not match!

Couldlook who's watching!

specs aside, the Air outweighs the TZ by about half a pound.

no plssssssssssss

- kk
http://kk-portfolio.blogspot.com

This wasn't worth a spec.

the shadows of the plane!!!!, damn very bad photoshop work

JimKuzdal's picture

Wow - perfect. I personally like a little heft to my computer, I have a MacBookPro, about an inch thick,
but for people that prefer slim and light, I think this ad is perfect.

kergu's picture

esta buena... no me disgusta .thumb up "b"

It's not really a good thing when that happen is it?
Might as well have one where it fell through the street drain.

-Tung
--good idea is enemy of great idea

photo good

why were the papers/laptop the only items affected by the wind?

that must be really strong gel the model's wearing.

His tie and suit are all affected as well.

Cute idea, but I must say the photoshopping is terrible on this one.

is it a layout?
very bad photo...
and sorry guy, the "like no other" expression is definetivelly expired (after bravia)...

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