Sony VAIO, Latin America: Birds
Lightweight like no other.
Advertising Agency: Ignited, Los Angeles, USA
Executive Creative Director: Mike Wolfsohn
Group Creative Director: Tom Gilmartin
Art Director: Garrett Jones
Copywriters: Jason Carter, Lori Ellison
Photographer: Pier Nicola D’amico
Producer: KK Davis
14 Comments
hmmm, like no other sounds quite familiar
it's sony's tagline
More twee hyperbole that ditches relevancy. Tell me the laptop's specs and how small it is. Who cares how light it is?
A laptop like every other.
Yeah!, MacBook Air kicks ass!!
Actually, lightness is intrisically related to size. In fact, it may even be more important. It really is a pain carrying a heavy laptop around.
Nothing wrong with this campaign IMO.
the wind one is better...
nt bad nt gud.
- kk
http://kk-portfolio.blogspot.com
Great ad - wish I would have done it.
mmmmmm no me convence mucho... ke pasa si el pajaro toma esteroides jejejej XD
SONY VAIO aparently doesnt run photoshop ;)
yes, this campaign is simply hinting at the idea that the laptop is so small that you can't work on photoshop properly on it
I swear I had something cool to put here.
Like it
www.hkstudiosinc.com
The woman should look surprised, shouldn't she?