Sony VAIO, Latin America: Birds

Sony VAIO, Latin America: Birds

Lightweight like no other.

Advertising Agency: Ignited, Los Angeles, USA
Executive Creative Director: Mike Wolfsohn
Group Creative Director: Tom Gilmartin
Art Director: Garrett Jones
Copywriters: Jason Carter, Lori Ellison
Photographer: Pier Nicola D’amico
Producer: KK Davis

Your rating: None Average: 3.9 (26 votes)

Comments

hmmm, like no other sounds quite familiar

thirty6chambers's picture

it's sony's tagline

More twee hyperbole that ditches relevancy. Tell me the laptop's specs and how small it is. Who cares how light it is?

A laptop like every other.

brain123's picture

Yeah!, MacBook Air kicks ass!!

Actually, lightness is intrisically related to size. In fact, it may even be more important. It really is a pain carrying a heavy laptop around.

Nothing wrong with this campaign IMO.

the wind one is better...

JimKuzdal's picture

Great ad - wish I would have done it.

kergu's picture

mmmmmm no me convence mucho... ke pasa si el pajaro toma esteroides jejejej XD

SONY VAIO aparently doesnt run photoshop ;)

monotone's picture

yes, this campaign is simply hinting at the idea that the laptop is so small that you can't work on photoshop properly on it

vekialvivo's picture

The woman should look surprised, shouldn't she?

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