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Sony VAIO, Latin America: Birds

Sony VAIO, Latin America: Birds
Your rating: None Average: 4.5 (29 votes)

Lightweight like no other.

Advertising Agency: Ignited, Los Angeles, USA
Executive Creative Director: Mike Wolfsohn
Group Creative Director: Tom Gilmartin
Art Director: Garrett Jones
Copywriters: Jason Carter, Lori Ellison
Photographer: Pier Nicola D’amico
Producer: KK Davis

14 Comments

stateoftheart's picture 181 pencils

hmmm, like no other sounds quite familiar

thirty6chambers's picture 1472 pencils

it's sony's tagline

CreepingFeature's picture 244 pencils

More twee hyperbole that ditches relevancy. Tell me the laptop's specs and how small it is. Who cares how light it is?

kgeiger's picture 6569 pencils

A laptop like every other.

brain123's picture 838 pencils

Yeah!, MacBook Air kicks ass!!

ricklongo's picture 1246 pencils

Actually, lightness is intrisically related to size. In fact, it may even be more important. It really is a pain carrying a heavy laptop around.

Nothing wrong with this campaign IMO.

lorem_ipsum's picture 191 pencils

the wind one is better...

devkarthik's picture 409 pencils
jimkuz's picture 308 pencils

Great ad - wish I would have done it.

kergu's picture 6352 pencils

mmmmmm no me convence mucho... ke pasa si el pajaro toma esteroides jejejej XD

Mr.Top's picture 732 pencils

SONY VAIO aparently doesnt run photoshop ;)

monotone's picture 301 pencils

yes, this campaign is simply hinting at the idea that the laptop is so small that you can't work on photoshop properly on it

I swear I had something cool to put here.

hcook5150's picture 229 pencils
vekialvivo's picture 32 pencils

The woman should look surprised, shouldn't she?

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