Sony VAIO: Globe
The Sony Xbrite LCD. Standard on every notebook.
Agency: Ignited Minds, USA
Client: Sony VAIO
AD: Tim Washburn
CW: Dave Muraca
Photo: Toby Pederson
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12 Comments
shining the world... not too bad, not too good
http://aancool.blogspot.com/
Beside it being having an Xbrite LCD, are you telling me that other computers cant do what the VAIO just did. Weak USP. Sorry, tell me something your computer can do better, other than project light
with an LCD screen.
I agree about the week USP, a bright LCD screen would not be my deciding factor when picking a lap top
I think it's one of the USPs besides battery life and speed.
bright LCD, won't it harm eyes?
think simply
:: bilal ::
Bilal
It needs a lot of focus to understand, I consider this ad. not interesting, not eye catching!! who join me?
ziad hamdan
I don't think that they wanted to point out that they have a brighter screen, you see.. I reckon is more of a "Enlighting the world" or something like that.. dunno if I made my point.
didnt get it, or is it just because i haven't got one of this product....?
Great Photography and art direction.. shows the Futuristic Technology.Very Premium. can read texts inbetween..
I thought the text was better when I saw the thumbnail. The resource is very interesting, you can milk it.
Like the idea. But I question if it fits the product. It's about bringing light into the world. Can a laptop lighten things up today?