21 comments

jennywhx's picture
jennywhx
1142 pencils

hum....what? somebody please explain this to me? i don't get it, what's
chewbacca?

ivan's picture
ivan

Famous characters from the movies that don't usually speak clearly
were given a voice. With Sony Headphones you'll hear anything.

Ivan Raszl, admin of AotW

jennywhx's picture
jennywhx
1142 pencils

thank you :). i only know mr.bean, shame..:P
but didn't think of the relation until you say it.

copycomoelcopi's picture
copycomoelcopi
822 pencils

u don't know chewbacca? from star wars?

jennywhx's picture
jennywhx
1142 pencils

haha, yes i don't watch starwars. weird isn't it? but i really didn't watch starwars.
i don't usually like wars movie.

Blackhorse's picture
Blackhorse
12 pencils

why ppl handle d big account like this...?

adcook's picture
adcook
156 pencils

But why is the character quoting that the headphones deliver amazing sound? Mixed up thought. Not thought through.

A. J. SMITH's picture
A. J. SMITH
2838 pencils

Yeah, I agree, I like the thinking behind this, but I only got it once ivan explained it.

It has the makings of a good concept, but not here.

Perhaps in TV where Chewbacca is speaking really clearly it would work better.

4/10

PaulyG_fill in the blank's picture
PaulyG_fill in ...
1148 pencils

I agree, this would be so much better if it wasn't a testimonial from the character. What would have been better is if they took one of Chewy's howling rants from Star Wars and made it clear - Raaa Raa Waaaaaggghghhgh!! - "This suit fucking itches!"

Then there'd be a copy line that says something like "We hear you loud and clear."

They also could have done one with R2-D2 and made sense of his beeps and whistles. They'd be more consistent.

maybe not. All I know is this doesn't work for me.

teenie's picture
teenie
1894 pencils

I agree 100%. It's like they're mixing up two ideas: making the character's voice clear, and having the character say something about the product. It would have been great if Chewey just said "Get off my foot, Han!"

Rusio's picture
Rusio
326 pencils

This campaign has a similar concept but much better execution.
BBDO Chile - Sony Genezi
The line says something like this:
"If you never heard them, now you will."
http://adsoftheworld.com/forum/dungeon/sony_link

Sick-of-adS's picture
Sick-of-adS
250 pencils

:s very bad.. very disappointing.. this should not be put even in the forum

Kanti's picture
Kanti
48 pencils

Tonic do some nice work, but this one really should have stayed in the drawer.

rikitiki's picture
rikitiki
630 pencils

Agreed. I've seen brilliant from Tonic and this isn't it. Perhaps we have high expectations.

Tonic is considered one of the best "agencies" in Dubai.
However, a lot of people don't know Vincent Raffray IS tonic.
I know there's an AD here but (i've heard) the creative thinking is pretty much single-handed.

balaazs's picture
balaazs
66 pencils

first of all: its extremely hard to get
second: imho it soooo doesn't fit sony's like.no.other image

msred's picture
msred
491 pencils

i think this is guud. lots of internets.

braindrain's picture
braindrain
240 pencils

Totally confusing. If an ad's going to be this hard to figure out, the payoff better be well worth it. This one isn't.

And I'm sure you got permission from George Lucas to use a copyrighted property.

JPWrites's picture
JPWrites
238 pencils

Wow, I really want to buy a set of those. Not.

jacksonrabbit's picture
jacksonrabbit
290 pencils

the reason Chewy sounds garbled is that he is speaking his own language. So unless these headphones are actually akin to babelfish (not the altavista variety) then the message is not only off but probably will piss off some serious Star Wars fans too (I apologize in advance for the extreme geekiness of this post).

PaulyG_fill in the blank's picture
PaulyG_fill in ...
1148 pencils

haha, I was a huuuuge star wars fan growing up, and agree with you 100%. It's not a translator.

Erik's picture
Erik
88 pencils

this is forced.

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