Sony Reader: Pine

An educated person reads one tree of books per year. Switch to e-books.

Advertising Agency: Dentsu-Smart, Moscow, Russia
Creative Director: Mikhail Kovalev
Art Directors / Illustrators: Minailova Anastasiya, Kirill Dikov
Copywriters: Katerina Kovaleva, Arakel Zatikyan
Producer: Firdinat Khakimyanov
Published: May 2012

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7 comments

tazyboy's picture
tazyboy
777 pencils

good like the idea but maybe the art direction could be much better.

OkGo's picture
OkGo
61 pencils

agree

Roger Keynes's picture
Roger Keynes
5498 pencils

This feels like an embellished 'fact'... to justify the creative. Poor form.

Will Think for Salary

pierrelastname's picture
pierrelastname
2869 pencils

one visual is enough... why three visuals showing the same??

mark3r's picture
mark3r
1940 pencils

Why on earth are there three ads? It's a wonder how clients fall into paying three times the price for one execution. Not a bad ad, just aggravated by the clones.

:::MARK3R:::

philippertl's picture
philippertl
656 pencils

I like the idea, but the colours aren't quite my favourite, something just doesn't work.

tokyoright's picture
tokyoright
10 pencils

GREAT !!!

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