Sony Reader: Oak
An educated person reads one tree of books per year. Switch to e-books.
Advertising Agency: Dentsu-Smart, Moscow, Russia
Creative Director: Mikhail Kovalev
Art Directors / Illustrators: Minailova Anastasiya, Kirill Dikov
Copywriters: Katerina Kovaleva, Arakel Zatikyan
Producer: Firdinat Khakimyanov
Published: May 2012
16 comments
Loved it..
Love creating ads..
Sorry I think turning trees into books is a great investment.
http://jackmancer.com/
http://twitter.com/jackmancer/
Where did they get THAT stat? :P
Will Think for Salary
Yeah, I too think this ad needs to declare their source.
From the friendly environment point of view, it's ok couse we save trees we save nature, but what happened to that old fashion irreplaceable feeling of reading a genuine book???
It's a bit of dilemma...I mean there's no feeling anymore. Art is good, maybe the tree of books and the headline parrot a bit each other.
nice art
http://ankitadv.blogspot.in
good !!
one visual is enough... why three visuals showing the same??
Because all creative have some weird obsession with making three visuals xD three is a campaign, apparently ;p
http://jackmancer.com/
http://twitter.com/jackmancer/
Also, clients sometimes dictate how many ads they want.
Nice execution!
awesome ! Sony
I love the ads.
Beautiful.
I don't like the "an educated person". So if I don't read an entire tree of books a year, I'm stupid?
It's executed nicely but I feel like that is one of the more obvious concepts to go with. It's nice though.