Sony Reader: Oak

An educated person reads one tree of books per year. Switch to e-books.

Advertising Agency: Dentsu-Smart, Moscow, Russia
Creative Director: Mikhail Kovalev
Art Directors / Illustrators: Minailova Anastasiya, Kirill Dikov
Copywriters: Katerina Kovaleva, Arakel Zatikyan
Producer: Firdinat Khakimyanov
Published: May 2012


Siddarth Basavaraj's picture
Siddarth Basavaraj
1673 pencils

Loved it..

Love creating ads..

Jaap Grolleman's picture
Jaap Grolleman
6996 pencils

Sorry I think turning trees into books is a great investment.

Roger Keynes's picture
Roger Keynes
5498 pencils

Where did they get THAT stat? :P

The Jobless Writer
Will Think for Salary

NicoCiego's picture
1035 pencils

Yeah, I too think this ad needs to declare their source.

atilas lob's picture
atilas lob
66 pencils

From the friendly environment point of view, it's ok couse we save trees we save nature, but what happened to that old fashion irreplaceable feeling of reading a genuine book???
It's a bit of dilemma...I mean there's no feeling anymore. Art is good, maybe the tree of books and the headline parrot a bit each other.

ankitadv's picture
826 pencils

nice art

OkGo's picture
61 pencils

good !!

pierrelastname's picture
2869 pencils

one visual is enough... why three visuals showing the same??

Jaap Grolleman's picture
Jaap Grolleman
6996 pencils

Because all creative have some weird obsession with making three visuals xD three is a campaign, apparently ;p

kcd0226's picture
90 pencils

Also, clients sometimes dictate how many ads they want.

José Arda's picture
José Arda
56 pencils

Nice execution!

salil sharma's picture
salil sharma
24 pencils

awesome ! Sony

kleenex's picture
35288 pencils

I love the ads.

VampAd's picture
1153 pencils


Klara K.'s picture
Klara K.
2695 pencils

I don't like the "an educated person". So if I don't read an entire tree of books a year, I'm stupid?

Kerninglife's picture
160 pencils

It's executed nicely but I feel like that is one of the more obvious concepts to go with. It's nice though.

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