Sony PlayStation Portable: Retry

Oh JESUS CHRIST... this is so bad.

hmmm... student work. a little off brand. might work better if you make it an ad for a specific game like doom.

quite a stretch to pull this out of the forum.

awful

If this was done by TBWA everyone would love it. I thibk "retry" is a little lame, but I personally think it's right on brand with mush of the work PS3 has done.

http://adsoftheworld.com/media/print/ps2_bodies

http://adsoftheworld.com/media/print/playstation_2_rubick

OMG. Disgusting and very, very bad taste.

OMG this is bad... playstation is schizophrenia, paranoia, bizarreness... playstation communication is how the player feels but without being so literal... out of brand.

Terrible Ad.... Totally lost .. what is the ad trying to say???

this ads sure band on Asia... too bad!!!

What I read from this ad is that you have multiple lives in the game. You can die as many times as you want in the game, even blow your arms, and head!
What's so wrong with it?

This ad is targeted towards gamers. Gamers are used to "dying" thousands upon thousands of times. In the wrong context, this is in poor taste. In the right context, this ad would work.

http://www.charlieprattdesign.com

cut the guy some slack, he's a student.

he has the right idea, but perhaps the execution is what fails. PS has always had this surrealistic finish - this one looks too realistic for comfort.

It could have been a mountain of bodies of the same person with the same clothes. It's not necessary to have them torn apart.

I think a line like 'live more' or 'live again' would have worked better. 'RETRY' can actually work against PSP. It's like "bad product, try again."

Student work...come on people...i bet you wankers can't even come up with this

yeah i agree! its awful.

It's a simple idea which has been executed decently by a student. I find it hard to believe that so many people aren't getting it.

It's bad work because PS2 successfully conveys the 'graphic content' of some of its 'fantasy' games by using surrealistic imagery... which works without being gross. Here realistic imagery is being used to convey the surreal... and hence ends up just looking gross. Showing bits and pieces of flesh and gore scattered around will sure get attention, but it is a cheap 'shock tactic' to get attention, and creates the wrong aura around the brand.

Like Luke Sul said in his book "Hey Whipple, squeeze this" ...you can get the attention of people sitting in a room by spitting on the table... very effectively, but that doesn't make it good advertising! That's easy. The real challenge is to capture attention without being gross. By being clever or unique or interesting.

That's why this is bad work. Back to the drawing board.

BAD IDEA BADLY DONE. Surely the teachers at this 'Ad school' need to act responsibly and direct their students work. There's no excuse for bad work - not even from a student or a so called 'ad school'.

I'm among the rare few that likes this then.

I don't know what's wrong with this ad. It's a fresh twist and I understood it instantly with the line "retry". Great ad and outstanding for a student work!

Almost there. Needs a better setting. As it is, it looks like he's killed a bunch of people an then sat down to play his PSP till the cops baton him around the inner colon with their meat truncheons.

I like the idea. I'm with idt, 'Live again' would be better.

im with the above 4 comments...

This ia a really good idea. But i guess the casting is crap - it took me too long to get thats the same guy. for me, this needs somone less average looking.

I actually love the ad. Im sure my teenager nephews would looove it. Gross. Shocking...irreverent....just how they like them. I think this is one of the FEW ads I've seen here that at least try to talk to the target audience...not only to the creative's ego. Yes IT IS GROSS....so what...it is also a joke right? you might find it of bad taste....we should ask the teens that play those "kill or be killed" kind of games what do they think about it. Reading the majority of comments makes me feel like Im in a meeting room sitting in front of a mediocre-scared-shitless-of-losing-his-job brand manager...hahaha. Personally I don't like the ad. I just think teenagers (at least in My country) would love it. Because they KNOW how does it feel to die again and again trying and re-trying.

Possibly I could like the idea, if the art was just a little bit acceptable. It is so badly done, that the idea is ruined. Even a student work must fit quality standards...

Je pourrais probablement aimer l'idée, si la direction artistique était tout au moins acceptable. Le montage est tellement mal fait, que ça ruine l'idée. Même un travail d'étudiant devrait respecter certains standards de qualité...

That's the wonderful thing about advertising - it's so polarising. On one side you got those who know what they are talking about and on the other there are all the people who don't.

Get off your high horses people. I'll agree with the handful in here that say this is a good idea, poor execution. I will also agree with those that have said it is fine if left alone. To the demographic, I think it's perfect. Maybe "Live Again" or some line along that train of thought is not such a bad idea. This is student work, give it a break. In school you are supposed to be pushing the envelope, in this case, while tasteless to some, it gets the job done. Before ripping this student and the 'ad school' from which it came, look at your old work or your current work and check your bitterness at the door.

mmmmmm

A spank for everyone who thinks this ad isnt good, i'm not saying its great! but its does put the message forward. .
yeah looking at it from the eyes of a 30 year old creative wouldnt give me the same answers from within, but being a gamer (and creative) myself, it hits the nail right on spot!
Tell me, How many 15-20 year old gamers would look at it and say 'gross'?
It plainly fuels the desire to play or own or whatever!
Bingo!

Pavel, its a really nice ad, and the idea is great 2.
and dude ur college really rocks.
&
well i wanted 2 know that how was ur ad selected 2 be posted in archive section????

have a look at this 2
http://adsoftheworld.com/forum/exhibition/nikeid_customize_your_nike_p...

:::J:::

good ad bad taste

RETRY is a bad line.. there is no selling strat. not the right one at least...

especially when selling that gamer sucks at game and keep dying... so that you can play again and repeat..

execution is fine..

EXECUTION MANNN.....NEVER FORGET TO PUT IN 110 PERCENT EFFORT.. BECAUSE JUST GEETIN A GOOD IDEA IS NOT GOOD ENOUGH... P.S MORE EMPHASIS NEEDED TOWARDS BRAND..

I have no idea why people are panning this so badly. It's student work, and perhaps he couldn't afford to hire a photographer or a studio to get the perfect light or visuals.

As for the idea, i caught on immediately. Perhaps Mr Hughes is deeply prejudiced that he immediately equates dark skin to a terrorist of suicide bomber.

this is vey cool. I study advertising too and i understand the message 'retry' it's like saying he has died so many times in the game but is still able to go on playing because of the retry... Very nice idea. Mr hughes so look at it subjectively.. in terms of gore i am very weak at heart.. i HATE gore.. but i like the idea of the ad.. very nicely done :) kudos!

j j is the best

THIS GUY IS A GREAT ARTIST WITH GREAT SENSE OF HUMOR. I KNOW THAT FOR SOME IT LOOKS WEIRD BUT, TO UNDERSTAND THE DARK SIDE OF THIS AD... YOU REALLY HAVE TO BE A PLAYSTATION FAN. MY 8* TO YOU - JUST FOR THE CONCEPT .