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Sony PlayStation 3: Thumb
Playboy forever.
Advertising Agency: TBWA\Wien, Vienna, Austria
Creative Directors: Gerd Turetschek
Copywriter: Gerd Turetschek
Art Director: Jan Christ
Account Supervisor: Barbara Lung
Photographer: Gerhard Merzeder
Graphic Designer: Andreas Schwitter
70 comments
this is most likely the worst piece of advertising ever made.
Could of course support this statement with a whole lot of arguments and reasons why, but I'll let this one speak for itself.
WTF!
http://indianadsblog.blogspot.com/
Amit Singh
omg. really "the exact" example of a failure.
haha so f***ing well ugly shooted :D A masterpiece of awful advertising :)
SHITAD
www.immb.info
maybe austria is starting an italian trend, yes?
The madman thinks he is sane. I know I am mad. -- Pablo Picasso
heeeey !!! lol i cant get it PLZ EXPLAN!!
Why is his penis a thumb?
Who players their playstation enough with their junk that it then evolves into a thumb?
Playstations advertising has been steadily going down hill for the last few years.
Advertising for a games console should be the best in the world.
When you're talking about something that pretty much makes anything possible, try to make less pretentious ads and have more of a laugh.
"Make a name, or be defamed"
Doin' it for the points
you are so right bro!
I also voice my massive agreement.
You've never ever played any console, right?
So, please, shut the fuck up!
You've never ever played any console, right?
So, please, shut the fuck up!
What-In-The-Hell are you talking about??!
What did I say that made you think that I've never played any console??
And how does having played a console affect my ability to comment on a piece of design?
Did you do this?
....do you have a thumb penis?
Either way I think maybe you should keep that poop flap of a mouth closed from here on out, because if you did do this, then you're lacking in the most valuable commodity you can have in this industry. Talent. And if you aren't responsible for this lame ad then you clearly have daddy issues and I'm not that sort of daddy.
I do spank tho.
fanny-boz.
"Make a name, or be defamed"
Doin' it for the points
Thumb penis garbage. Hmmm - I never thought I would type those 3 words together.
maybe this AD should say : penetrate your controller! :D
WTF!!!
Playstation is dead.
Fucking good.
now sit there as you do a fucking ad
Finger size.
horrible!
I really don't know if its good. But I found it disgusting.
http://augustocorreia.carbonmade.com
http://www.augustocorreia.com.br
Anyone wanna buy a PS3?
Giving "thumb sucking" a whole new meaning.
If anybody wants to give this ad a "thumbs up", just do it in the privacy of your own bedroom. Thanks!
I heard this guy once went to Korean manicurists and gave the ladies there a heart attack...
Ohhh, the jokes keep coming!
I bet his nickname at school was "Thumb Cock"....kids are stupid.
"Make a name, or be defamed"
Doin' it for the points
WHAT THE FUCKIN SHIT IS THIS SHIT?????
I once saw this guy taking a leak in a men's restroom. He was just standing there in front of the urinal with his hand in it...
Someone please stop me NOW!!
OK Jet Stop now...but...lol
Worst ad ever. Of this week.
...my thumb is bigger
I once saw this guy trying to hitch a ride at the side of the road and later getting arrested for indecent public exposure charges...
Seriously, someone PLEASE stop me!!!
noooooooooo, WTF.
???????'????
que pedazo de mierda.
I once saw this guy passing the pages of a book in a library.
Hahahaa.
Seriously, wen i see this, i think the end of the world is coming.
I saw him in the library, too! Thought it was pretty disgusting what he was doing to turn those pages...
The only thing worse than this ad is Jet Propulsion Lab's jokes.
After he got arrested for the aforementioned hitchhiking "incident", cops took him downtown where he was booked and fingerprinted. And the hilarity ensues! It's all on YouTube, dude. Lighten up and go check it out!
Or are you busy sucking your thumb while mommie's not watching you?
HOLLY NAILED PENNIS!!!!
itchy balls?
Fukit man...it sooooo disgusting...i don't want to see ads like this at all...
If this is made for a woman version, her clitoris evolved to be a thumb too?
...
http://alvinpck.deviantart.com/gallery/
No, for the female version they use a toe.
he's a woman who didn't have other parts to graft with.
Is his penis on his hand? It must be very difficult to write.
...
http://alvinpck.deviantart.com/gallery/
giving "thumbs up" a whole new meaning :)
Una muy mala idea de un estudiante de los años 80.
一塌糊涂，什么东西嘛！
be a better finger sex man! use play station and do finger sex forever.
"do finger sex forever."
Best line EVER!
"Make a name, or be defamed"
Doin' it for the points
It's a joke. I don't think this is allowed in Austria. Only in Playboy!
This is absolutey tasteless and doesn't appeal to the target: Kids and young male adults.
FER.
i feel for this guy, the same thing happened to me! never put an erect penis into the back of a playstation! this is what happens!
Please dry your panties first!
This Ad is real stuff - only made for the gaming people!
The message of this ad is PERFECT! If you had ever played any PS game you'd know!
Computer games are kind of waste of time but if you play them
with your BALLS (testicles, for those who don't have them) - it'll be superb fun!
TBWA Vienna hit the target perfectly as all your complaints show!
I'm loving it! ;)
oh, come on. you just signed up to defend your agency, right? Stop this sharade. this is painful and you know that. and the 2 ad guys on this forum that will reconsider the ad after your comment won't make it better.
You sound like more of a bell-end than before after this nonsense.
How about you dry YOUR panties and go play peek-a-boo up your mums skirt like you did at your 11th birthday party. You remember that time you lifted her skirt up to show her bum to your mates? Then you grabbed her boob. With your teeth.
You're a sick little puppy Chubs.
Reeeeal sick.
"Make a name, or be defamed"
Doin' it for the points
Did you touch yourself while you were writing this mum - thing?
I wouldn't call anyone else sick if I was you!
I'm in no way affiliated with TBWA, it's just pathetic how some here flame this ad while they're talking about mum's nipples ...
eh?
I'm sorry ok. Repre..I mean forget about "nipples"? (I said boob, not nipple, but hey whatever)
I asked questions about the ad in what I though was a jovial yet respectful way, then you came along telling me to "shut the fuck up"?
What's up with that?
I still don't like the ad, but your explanation of the ad made even less sense than two fists in one peanut jar.
I don't think it talks to the audience or in any way represents the brand values of Sony or Playstation.
But go ahead and be a giant jiz-mopper and try and spit out more incoherent waffle, as if it's knowledge.
What a twat.
"Make a name, or be defamed"
Doin' it for the points
I didn't expect you to react to STFU with a story about showing momies' ass and stuff like that.
But let's forget about that! OK?
Concerning this Ad:
There are far more men playing computer games than women do. Right?
It's also a known thing that men like to measure, count and compare with others in any way. Do you agree?
Replacing the penis by a thumb for a computer games ad is not that far away. Do you think different?
Anyway, I prefer seeing naked women on my TFT as much as you, BUT why do the most in here react like saying that this ad was shit?
This isn't a picure rating site, it's about advertising. You need to think at least twice about these things to rate them and that's exactly what I miss in here: THINKING!
Thanks for the "twat" anyways!
Have a nice day!
You obviously don't understand what the hell's going on so we can just leave it at that.
"readthiswhileIstareatyourtits"
Doin' it for the points
@ aua232 Stop it! IT's a joke and you're a joke.
@ BasW You suffer from commanding-obsession, right? :)
Listen fu*k face, shut the hell up.
The ad has already been taken down because it's fu*cking sh*t. And all you're doing is proving that we'd have been better off if you'd been aborted.
Go cluster fu*k you pets some more you absolute freak.
"readthiswhileIstareatyourtits"
Doin' it for the points
I dig your point, but...
Where are the balls? I did not see any ball or testicle or even a little piece of wrinkled scrotum to relate it to what you say. I have been exposed to videogames since Atari 2600 in 1986, and now I'm a Playstation 3 user. That's why I say "this ad does not appeal to the target". I don't play with my dick, nor with my thumbs. I play with my brain (and it is way far from my cock).
FER.
guess I'm too late... where can I see the original picture?
http://www.geekologie.com/2008/05/15/full-ps3-ad.jpg
Ivan Raszl, admin of AotW
There is a Cola in India called Thumbs up. After all what happened i am afraid to drink one now.
Reactor
Thumps up! LMAO oh woops! I am so sorry I think I offended someone? Oh Good Grief!
The pixellation and new headline have improved things here a thousand percent.
Maybe you can try and sell it again for Playboy online now chaps?
crappiest ad..