Sony PlayStation 3: Thumb

Playboy forever.

Advertising Agency: TBWA\Wien, Vienna, Austria
Creative Directors: Gerd Turetschek
Copywriter: Gerd Turetschek
Art Director: Jan Christ
Account Supervisor: Barbara Lung
Photographer: Gerhard Merzeder
Graphic Designer: Andreas Schwitter

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70 comments

FarFromFlorida's picture
FarFromFlorida
104 pencils

this is most likely the worst piece of advertising ever made.

Could of course support this statement with a whole lot of arguments and reasons why, but I'll let this one speak for itself.

getconnected2001's picture
getconnected2001
989 pencils
korkakadam's picture
korkakadam
6 pencils

omg. really "the exact" example of a failure.

djakuza's picture
djakuza
517 pencils

haha so f***ing well ugly shooted :D A masterpiece of awful advertising :)

Mansoor Bhatti's picture
Mansoor Bhatti
171 pencils

SHITAD

BulbheaD's picture
BulbheaD
254 pencils

maybe austria is starting an italian trend, yes?

The madman thinks he is sane. I know I am mad. -- Pablo Picasso

ahmed ragheb's picture
ahmed ragheb
297 pencils

heeeey !!! lol i cant get it PLZ EXPLAN!!

Disco Munky's picture
Disco Munky
3900 pencils

Why is his penis a thumb?

Who players their playstation enough with their junk that it then evolves into a thumb?

Playstations advertising has been steadily going down hill for the last few years.

Advertising for a games console should be the best in the world.

When you're talking about something that pretty much makes anything possible, try to make less pretentious ads and have more of a laugh.

"Make a name, or be defamed"

Doin' it for the points

mondo's picture
mondo
142 pencils

you are so right bro!

cullers's picture
cullers
332 pencils

I also voice my massive agreement.

aua232's picture
aua232
13 pencils

You've never ever played any console, right?
So, please, shut the fuck up!

aua232's picture
aua232
13 pencils

You've never ever played any console, right?
So, please, shut the fuck up!

Disco Munky's picture
Disco Munky
3900 pencils

What-In-The-Hell are you talking about??!

What did I say that made you think that I've never played any console??

And how does having played a console affect my ability to comment on a piece of design?

Did you do this?

....do you have a thumb penis?

Either way I think maybe you should keep that poop flap of a mouth closed from here on out, because if you did do this, then you're lacking in the most valuable commodity you can have in this industry. Talent. And if you aren't responsible for this lame ad then you clearly have daddy issues and I'm not that sort of daddy.

I do spank tho.

fanny-boz.

"Make a name, or be defamed"

Doin' it for the points

phoamcor's picture
phoamcor
1284 pencils

Thumb penis garbage. Hmmm - I never thought I would type those 3 words together.

djakuza's picture
djakuza
517 pencils

maybe this AD should say : penetrate your controller! :D

the Pun-isher's picture
the Pun-isher
228 pencils

WTF!!!

sannys's picture
sannys
14 pencils

Playstation is dead.

Calibarak's picture
Calibarak
302 pencils

Fucking good.

triqaziz's picture
triqaziz
133 pencils

now sit there as you do a fucking ad

Calibarak's picture
Calibarak
302 pencils

Finger size.

Wordnerd's picture
Wordnerd
6662 pencils

horrible!

theanc's picture
theanc
2778 pencils

I really don't know if its good. But I found it disgusting.

http://augustocorreia.carbonmade.com

Mr. Cool Supreme's picture
Mr. Cool Supreme
142 pencils

Anyone wanna buy a PS3?

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

Giving "thumb sucking" a whole new meaning.

If anybody wants to give this ad a "thumbs up", just do it in the privacy of your own bedroom. Thanks!

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

I heard this guy once went to Korean manicurists and gave the ladies there a heart attack...

Ohhh, the jokes keep coming!

Disco Munky's picture
Disco Munky
3900 pencils

I bet his nickname at school was "Thumb Cock"....kids are stupid.

"Make a name, or be defamed"

Doin' it for the points

dcgroppo's picture
dcgroppo
239 pencils

WHAT THE FUCKIN SHIT IS THIS SHIT?????

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

I once saw this guy taking a leak in a men's restroom. He was just standing there in front of the urinal with his hand in it...

Someone please stop me NOW!!

triqaziz's picture
triqaziz
133 pencils

OK Jet Stop now...but...lol

Bateman's picture
Bateman
30 pencils

Worst ad ever. Of this week.

valhallenx's picture
valhallenx
92 pencils

...my thumb is bigger

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

I once saw this guy trying to hitch a ride at the side of the road and later getting arrested for indecent public exposure charges...

Seriously, someone PLEASE stop me!!!

360 grados's picture
360 grados
305 pencils

noooooooooo, WTF.

???????'????

caju's picture
caju
123 pencils

que pedazo de mierda.

dragon's picture
dragon
113 pencils

I once saw this guy passing the pages of a book in a library.
Hahahaa.

Seriously, wen i see this, i think the end of the world is coming.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

I saw him in the library, too! Thought it was pretty disgusting what he was doing to turn those pages...

my mom thinks im cool's picture
my mom thinks i...
2 pencils

The only thing worse than this ad is Jet Propulsion Lab's jokes.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

After he got arrested for the aforementioned hitchhiking "incident", cops took him downtown where he was booked and fingerprinted. And the hilarity ensues! It's all on YouTube, dude. Lighten up and go check it out!

Or are you busy sucking your thumb while mommie's not watching you?

yourdaddy's picture
yourdaddy
26 pencils

HOLLY NAILED PENNIS!!!!

yourdaddy's picture
yourdaddy
26 pencils

itchy balls?

muscus's picture
muscus
94 pencils

Fukit man...it sooooo disgusting...i don't want to see ads like this at all...

alvinpck's picture
alvinpck
1467 pencils

If this is made for a woman version, her clitoris evolved to be a thumb too?

...
http://alvinpck.deviantart.com/gallery/

Slum's picture
Slum
52 pencils

No, for the female version they use a toe.

whitespace's picture
whitespace
1953 pencils

he's a woman who didn't have other parts to graft with.

alvinpck's picture
alvinpck
1467 pencils

Is his penis on his hand? It must be very difficult to write.

...
http://alvinpck.deviantart.com/gallery/

marlaa's picture
marlaa
60 pencils

giving "thumbs up" a whole new meaning :)

Ringo's picture
Ringo
33 pencils

Una muy mala idea de un estudiante de los años 80.

天边的白鹭's picture
天边的白鹭
80 pencils

一塌糊涂,什么东西嘛!

Malala's picture
Malala
295 pencils

be a better finger sex man! use play station and do finger sex forever.

Disco Munky's picture
Disco Munky
3900 pencils

"do finger sex forever."

Best line EVER!

"Make a name, or be defamed"

Doin' it for the points

BasW's picture
BasW
56 pencils

It's a joke. I don't think this is allowed in Austria. Only in Playboy!

fersvax's picture
fersvax
1237 pencils

This is absolutey tasteless and doesn't appeal to the target: Kids and young male adults.

FER.

joestamp's picture
joestamp
130 pencils

i feel for this guy, the same thing happened to me! never put an erect penis into the back of a playstation! this is what happens!

aua232's picture
aua232
13 pencils

Please dry your panties first!

This Ad is real stuff - only made for the gaming people!
The message of this ad is PERFECT! If you had ever played any PS game you'd know!
Computer games are kind of waste of time but if you play them
with your BALLS (testicles, for those who don't have them) - it'll be superb fun!
TBWA Vienna hit the target perfectly as all your complaints show!

I'm loving it! ;)

Wordnerd's picture
Wordnerd
6662 pencils

oh, come on. you just signed up to defend your agency, right? Stop this sharade. this is painful and you know that. and the 2 ad guys on this forum that will reconsider the ad after your comment won't make it better.

Disco Munky's picture
Disco Munky
3900 pencils

You sound like more of a bell-end than before after this nonsense.

How about you dry YOUR panties and go play peek-a-boo up your mums skirt like you did at your 11th birthday party. You remember that time you lifted her skirt up to show her bum to your mates? Then you grabbed her boob. With your teeth.

You're a sick little puppy Chubs.

Reeeeal sick.

"Make a name, or be defamed"

Doin' it for the points

aua232's picture
aua232
13 pencils

Did you touch yourself while you were writing this mum - thing?
I wouldn't call anyone else sick if I was you!

I'm in no way affiliated with TBWA, it's just pathetic how some here flame this ad while they're talking about mum's nipples ...

Disco Munky's picture
Disco Munky
3900 pencils

eh?

I'm sorry ok. Repre..I mean forget about "nipples"? (I said boob, not nipple, but hey whatever)

I asked questions about the ad in what I though was a jovial yet respectful way, then you came along telling me to "shut the fuck up"?

What's up with that?

I still don't like the ad, but your explanation of the ad made even less sense than two fists in one peanut jar.

I don't think it talks to the audience or in any way represents the brand values of Sony or Playstation.

But go ahead and be a giant jiz-mopper and try and spit out more incoherent waffle, as if it's knowledge.

What a twat.

"Make a name, or be defamed"

Doin' it for the points

aua232's picture
aua232
13 pencils

I didn't expect you to react to STFU with a story about showing momies' ass and stuff like that.
But let's forget about that! OK?

Concerning this Ad:
There are far more men playing computer games than women do. Right?
It's also a known thing that men like to measure, count and compare with others in any way. Do you agree?
Replacing the penis by a thumb for a computer games ad is not that far away. Do you think different?
Anyway, I prefer seeing naked women on my TFT as much as you, BUT why do the most in here react like saying that this ad was shit?

This isn't a picure rating site, it's about advertising. You need to think at least twice about these things to rate them and that's exactly what I miss in here: THINKING!

Thanks for the "twat" anyways!
Have a nice day!

Disco Munky's picture
Disco Munky
3900 pencils

You obviously don't understand what the hell's going on so we can just leave it at that.

"readthiswhileIstareatyourtits"

Doin' it for the points

BasW's picture
BasW
56 pencils

@ aua232 Stop it! IT's a joke and you're a joke.

aua232's picture
aua232
13 pencils

@ BasW You suffer from commanding-obsession, right? :)

Disco Munky's picture
Disco Munky
3900 pencils

Listen fu*k face, shut the hell up.

The ad has already been taken down because it's fu*cking sh*t. And all you're doing is proving that we'd have been better off if you'd been aborted.

Go cluster fu*k you pets some more you absolute freak.

"readthiswhileIstareatyourtits"

Doin' it for the points

fersvax's picture
fersvax
1237 pencils

I dig your point, but...

Where are the balls? I did not see any ball or testicle or even a little piece of wrinkled scrotum to relate it to what you say. I have been exposed to videogames since Atari 2600 in 1986, and now I'm a Playstation 3 user. That's why I say "this ad does not appeal to the target". I don't play with my dick, nor with my thumbs. I play with my brain (and it is way far from my cock).

FER.

capywriter's picture
capywriter
5511 pencils

guess I'm too late... where can I see the original picture?

reactor's picture
reactor
294 pencils

There is a Cola in India called Thumbs up. After all what happened i am afraid to drink one now.

Reactor

Me//'s picture
Me//

Thumps up! LMAO oh woops! I am so sorry I think I offended someone? Oh Good Grief!

Slum's picture
Slum
52 pencils

The pixellation and new headline have improved things here a thousand percent.
Maybe you can try and sell it again for Playboy online now chaps?

eileensiow's picture
eileensiow
12 pencils

crappiest ad..

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