Advertising Agency: TBWA \ Berlin, Germany
Creative Directors: Philip Borchardt, Dirk Henkelmann
Art Director: Jaime Mandelbaum
Copywriter: Emiliano Trierveiler
Published: September 2007
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10 Comments
Disrupt all the way dudes. Gr8 werk.
life's got just one figure of speech.....irony!
I've disliked a lot of the other ps3 work I've seen on this site, this is some good stuff. Good placement, good insight. Good understanding of the gamer mindset, you can't own all the awesome cars and bikes you want to own, but you can buy the game and play with all these. Wheee!
Great
I can't see crap.
DONE for Forza Motorsport in Mexico.
http://www.briefblog.com.mx/archives/1935
Think it for a while.
Then, in anytime, it will come to your mind as an idea.
Done for Mini, Mattel, and others. Research is integral to creative.
Well done.
??
How many of the TG would actually be reading the Used Cars section with ebough attention to catch these?
very clever
Ok.