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Pine

Agency: 
Published/Aired: 
May 2012
Description: 

An educated person reads one tree of books per year. Switch to e-books.

Advertising Agency: Dentsu-Smart, Moscow, Russia
Creative Director: Mikhail Kovalev
Art Directors / Illustrators: Minailova Anastasiya, Kirill Dikov
Copywriters: Katerina Kovaleva, Arakel Zatikyan
Producer: Firdinat Khakimyanov

Comments (7)

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Highest Rated

tokyoright's picture
tokyoright
Activity Score 10

GREAT !!!

tazyboy's picture
tazyboy
Activity Score 777

good like the idea but maybe the art direction could be much better.

OkGo's picture
OkGo
Activity Score 66

agree

Roger Keynes's picture
Roger Keynes
Activity Score 5498

This feels like an embellished 'fact'... to justify the creative. Poor form.

The Jobless Writer
Will Think for Salary

pierrelastname's picture
pierrelastname
Activity Score 2869

one visual is enough... why three visuals showing the same??

mark3r's picture
mark3r
Activity Score 1949

Why on earth are there three ads? It's a wonder how clients fall into paying three times the price for one execution. Not a bad ad, just aggravated by the clones.

philippertl's picture
philippertl
Activity Score 656

I like the idea, but the colours aren't quite my favourite, something just doesn't work.

tokyoright's picture
tokyoright
Activity Score 10

GREAT !!!

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